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Live Case Study: How to Pivot from In-Person to Virtual Events

Start Date:6/30/2020

Start Time:12:00 PM CDT

Duration:60 minutes

Abstract:


If 2020 has taught us anything, it’s that virtual events are critical components of a successful events strategy. On June 30th, join Intrado Digital Media and The American Marketing Association for a live case study showing you how to take your events online, without missing a beat.

You’ll meet speakers from Red Hat and the American Payroll Association and hear how they quickly pivoted to take their in-person events and make them 100% virtual.

In this live discussion, you’ll learn:

  • What planning needs to be in place pre, during and post-virtual event.
  • Why it’s important to use video content, guest speakers and gamification elements to keep your audience engaged.
  • How you can monetize your virtual event with sponsorships. 

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Speakers

Nikkole Couture

VP, Go to Market

Intrado Digital Media

Cody York

Associate Manager, Global Events Strategy

Red Hat

Susan Garcia

Senior Manager of Vendor Relations

American Payroll Association

Mary Coppola

Vice President, Marketing & Communications

United Fresh Produce Association

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