How to win in plant-based
Start Date:Thursday, September 21, 2023
Start Time:11:00 AM BST (London)
Duration:60 minutes
Abstract:
The value of plant-based was predicted to reach £50bn by 2030 and the category remains a competitive battleground for brands with a wide range of new launches hitting shelves monthly. With the recent demise of some companies and the delisting of relatively new brands it is, however, argued the segment has reached a tipping point and is in a period of consolidation. But there remains ample space for brands to secure consumer trust and repeat purchase. The Grocer’s ‘How to win in plant-based’ webinar guides retailers and brands alike through the current plant-based landscape, assessing existing challenges as well as the opportunities for growth by answering the following questions:
- What is the way forward for plant-based following a series of high-profile collapses in the category?
- How can existing and new brands grow strong and loyal customer bases?
- Which brands out there are best placed to weather the current negative narrative surrounding the category?
- What is the one question all brands operating in plant-based should be asking themselves?
Speakers
David Knibbs Founder and MD The Tofoo Co David Knibbs’ journey into plant-based began in 2015, when he decided to harness his wealth and breadth of experience as a commercially-driven business leader and, together with his wife Lydia Smith, bought a small artisan tofu business in North Yorkshire. They had always envisioned running their own company and were passionate about finding something unique in the food industry to grow into a household staple. In just seven years, David has driven the business from a turnover of £600,000 to over £20m.
With the growth in meat-free slowing, David is passionate for brands to unite and to re-ignite category growth in partnership with the retailers.
David has over 25 years of experience in both fmcg and renewable business, managing both local and international markets. He is a Board member of The Alternative Protein Association (APA).
Fay Hasnip Plant-based product development manager Tesco Fay works collaboratively with product partners, to deliver an innovative, plant-led own brand range for customers.
With 23 years of food industry experience across the manufacturing and retail sectors in both the UK and US, spanning process, category, commercial, trends research and new product development.
Creative and constantly curious, she is passionate about making it accessible and easy for customers to eat more plants through the creation of delicious products that are made mindfully and sourced sustainably.
Marisa Heath Chief executive The Plant-based Food Alliance Marisa Heath has worked as a policy adviser and campaigner on many sustainability and ethical issues, including climate change and animal welfare, for over 18 years and has spearheaded sector group campaigns as part of this. Marisa is also a founding member of the International Plant-based Food Working Group including US, Canada, China, India, Mexico and the EU.
The Plant-based Food Alliance represents members from industry, NGOs and farming including Alpro, Oatly, Upfield, Sheese, Pro Veg and Quorn. It advocates for more policy support to encourage sector growth and informs government on key trends, opportunities in investment and export, regulatory impacts and the alignment to environmental objectives.
Catherine Shacklock Partner & Buyer for chilled plant-based & vegetarian Waitrose & Partners A buyer for chilled plant-based and vegetarian at Waitrose, with a passion for the growth of the plant-based industry through introducing brilliant brands to customers and navigating growth through the current turbulence. Having always worked in food, from starting in the kitchens of delicatessens and restaurants, to winning new plant-based business as a NAM and now back in buying and a judge for the 2023 Great Taste Plant Based awards, Catherine thrives in delivering great food and sales growth, even through the toughest of times. The plant-based market has had an astronomical journey so far, with Waitrose pioneering the way back in 2018, bringing the first plant-based bay to market. Since then, the market has seen changing trends and a multitude of new entries. Since joining the category, Catherine has begun to pave the way for what's next, both within chilled and across Waitrose, through in-depth category analysis and launching first-to-market innovation, including the likes of Plants by Deliciously Ella and Juicy Marbles.
Nick Smith Data transformation analyst NIQ Brandbank A registered associate nutritionist with the AfN, Nick has a vast amount of experience within food, health and nutrition. Prior to which, he served in the British Army, specialising in intelligence and communications to prevent acts of terrorism.
Having served all over the world, including Canada and the US, as well as completing two operational tours of Afghanistan, Nick left the military to pursue academics and holds an MSc Applied Human Nutrition postgraduate degree.
He has also spent the last three years working in several nutritional roles. From diabetes prevention (public & private sector); gut microbiome start-ups; obesity prevention which included writing a 12-week obesity prevention programme; and currently the analysis of food labels for NIQ Brandbank (UK and global).
Nicholas Robinson Editor thegrocer.co.uk Thegrocer.co.uk editor Nicholas Robinson has an extensive background in food & drink journalism, covering the industry for a range of leading titles over the years prior to a brief stint in the luxury lifestyle sector where he headed a superyacht media title.
|
First Name
|
Last Name
|
Email Address
|
Company
|
Business Sector
|
Job Title
|
Job Seniority
|
Job Function
|
Phone
|
Company Employees
|
Country
|
Got a burning question about this topic? Send it to us using the box below and we will try to have it answered by our expert panelists. You are also welcome to ask questions on the live day
|
This webinar is a free service provided to you by The Grocer and this service is produced by Tofoo Company Limited. By clicking submit, you agree to share your contact information with Tofoo Company Limited.
|
|
The Grocer may use your contact data to keep you informed of its products and services by email or by phone. You can withdraw your marketing consent at any time by clicking the unsubscribe link in such email or by sending an email to dataprivacy@wrbm.com
More information on our processing can be found in our Privacy Notice. By submitting this form, you acknowledge that you have read and understand our Privacy Notice |
|
|
|
|
|