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Your Strategy Roadmap to Intelligent Personalization

Start Date:2/26/2020

Start Time:12:00 PM CST

Duration:60 minutes

Abstract:

Personalization has been a fairytale myth for far too long. It sounds impossible to implement but it doesn’t have to be!

The customer experience that brands create for the market is one of the last frontiers for differentiation. And consumers expect this experience to be truly personalized - the right message, at the exact moment, on the channel that matters most to them.

Many organizations strive to have a better personalization strategy, but don’t know how to improve or manage personalized customer experiences at scale. Personalization is tough, so we created a personalization framework to make it easy using the 6W’s we all learned in school: who, what, where, when, why, and how.

Join us for our webinar with AMA on February 26 in which we discuss how brands can make personalization manageable, structured, and simplified by following our 6W’s framework. You’ll also hear new survey insights received from 1,000 U.S. consumers about the leading factors of why consumers fall in love with certain brands to help inform your customer experience strategy.

You’ll walk away with clear takeaways to inform your customer engagement and personalization strategy:

  • New research that reveals the reasons behind why consumers’ fall in love of brands and how can your brand be one of them
  • How a simple framework can help you personalize your outreach efficiently and intelligently
  • The impacts personalization can have on your KPIs
  • The benefits of taking an omnichannel approach to your personalization efforts


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Speakers

Stephen Mello

VP of Strategy and Product

Localytics

Stephen Mello is VP of Strategy, Product Management & Product Marketing at Localytics. Stephen has thirty years of experience in Advertising, MarTech, eCommerce and Content Management. Most recently he was VP of Strategy and Offering Management and the overall business leader for IBM's Watson Commerce. Prior to this role, Stephen was VP of Strategy and M&A within the Watson Customer Engagement business unit, and has led Integrated Marketing Communications for IBM's former Personal Computing Division where he drove Advertising and Direct Marketing for the Americas. Prior to joining IBM, Stephen spent 10 years in advertising at Saatchi and Saatchi and Lowe & Partners, managing accounts for Procter & Gamble, General Mills, Mercedes-Benz, US Virgin Islands Tourism, and Sony Electronics.

Meagan White

Director of Marketing

Localytics

Meagan White leads marketing at Localytics. Meagan has a mix of digital marketing, communications, product marketing and demand generation experience within software, martech and content management. Most recently she was Director of Marketing Programs at Acquia, where she oversaw global demand generation strategy, campaigns and digital marketing. Prior to running the marketing programs function, she managed product marketing across solutions of Acquia’s digital experience platform. Meagan has both corporate and agency experience, previously managing customer and brand marketing strategies at a content marketing agency. Later she joined Intralinks, a software as a service provider, managing corporate communications, social media, advertising, and content strategy. She holds a master’s degree from Boston University.
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