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Operating Through Uncertainty: Building Scalable Advantage in the Age of Ultra-Processed Foods

Start Date:24/03/2026

Start Time:11:00 AM CDT

Duration:60 minutes

Abstract:

Part of our Webinar Series: From Silos to Speed: Solving Digital Disconnects in Food Innovation

Consumer scrutiny, evolving nutrition guidance, and impending definitions of ultra-processed foods (UPFs) are accelerating reformulation, claims risk, and portfolio change across food and ingredient manufacturers. What’s emerging isn’t just a labeling challenge — it’s a structural one that impacts formulation decisions, supplier strategies, and speed-to-market.

In this session, Innova Market Insights will share exclusive insights into consumer behavior, perceptions, and preferences around UPFs, as well as market insights and innovation opportunities within processed foods.

Frame & Flight will explore how leading manufacturers are responding by modernizing how product data flows across formulation, specifications, labeling, and compliance. Using connected digital workflows, teams can evaluate reformulation scenarios earlier, manage supplier change with confidence, and stay launch-ready — even as definitions, guidance, and expectations continue to evolve.

The result: less rework, faster decisions, and the ability to turn regulatory and nutritional uncertainty into a competitive advantage.

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Speakers

Christopher Brandsey

Managing Partner

Frame & Flight

Chris Brandsey is the Founder of Frame & Flight, an advisory and consulting firm working with food, beverage, and grocery organizations across global markets to guide high-stakes technology decisions and ensure successful execution.

With over 20 years of experience across Starbucks, Nestlé, and Google- and BCG-backed ventures, Chris brings deep industry fluency and hands-on technology leadership. His work spans enterprise initiatives across hundreds of manufacturing facilities worldwide and over $200M in technology investments, including PLM, manufacturing systems, data platforms, and AI.

At Frame & Flight, the focus is simple: build the right digital foundations so innovation scales, decisions improve, and teams win.

Tom Vierhile

VP Strategic Insights, North America

Innova Market Insights

Tom Vierhile is VP of Strategic Insights, North America for Netherlands-based Innova Market Insights and has 30+ years of experience in consumer packaged goods reporting and analysis.

Based in Fairport, New York, he is a new product marketing expert and has been quoted by Bloomberg, The Wall Street Journal, NPR, and more.

Tom has given presentations on new product trends at conferences globally and has a bachelor's degree in marketing from St. Bonaventure University and an MBA from the State University of New York at Buffalo
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