Increase Residential Sales without spending more on Marketing & Advertising–Consumer financing programs for plumbing contractors

Judy Munden is the Vice President of National Accounts for Fortiva® Retail Credit, the only second look consumer financing program serviced by a publicly traded company with decades of experience servicing credit-challenged consumers (issued by The Bank of Missouri).  As a consumer finance industry veteran of 30+ years, Judy works with many of Fortiva®’s top national home improvement groups and enterprise-level retailers to provide education, collaboration and partner development tools securing growth and program success amongst Fortiva®’s dealer partners.   

Prior to joining the Fortiva® team in 2013, Judy spent 18 years as the Director of Credit and Marketing Operations with another national lender overseeing development of lending programs, sales initiatives, marketing campaigns and regulatory compliance.  During her tenure, she facilitated profitable growth of consumer and automotive financing portfolios.   

An avid reader who splits her time between Southwest Florida and the Outer Banks of North Carolina, Judy enjoys traveling, boating and spending time at the beach.  Any day spent near the ocean with family and friends is a good day. 

Steve Smith served as the editorial director of Plumbing Engineer in the 1990s, and brings 20 years of experience covering the plumbing, piping and radiant heating markets. From 1996 to 2009, Smith helped grow two industry magazines’ monthly editorial content, including adding seven supplemental publications. He has traveled throughout the U.S., and abroad to Japan, China and Europe to meet with industry leaders and represent various magazines.