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Crocs 2021 Investor Day || Picking Up The Pace

Start Date:9/14/2021

Start Time:9:00 AM MDT

Duration:180 minutes



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Andrew Rees



Andrew Rees is the Chief Executive Officer of Crocs, Inc., overseeing the brand’s global strategy and operations. Mr. Rees joined Crocs as President in June 2014 and became CEO and joined the Board of Directors in June 2017. Mr. Rees has more than 25 years of experience in the footwear and retail industry. Prior to joining Crocs, Mr. Rees served as Managing Director of L.E.K. Consulting in Boston where he founded and led the firm’s Retail and Consumer Products Practice for 13 years. While at L.E.K., Mr. Rees served as a consultant for Crocs from 2013 to 2014, supporting the development and execution of the company’s strategic growth plan. Previously, Mr. Rees served as Vice President of both Strategic Planning and Retail Operations for Reebok International. He also held a variety of positions at Laura Ashley. He has a Bachelor’s degree from Imperial College, The University of London.

Michelle Poole



Michelle Poole became President, Crocs, Inc. in September 2020 and has oversight of the Americas, Asia and EMEA regional commercial teams, as well as Product Design and Management, Merchandising, and Marketing teams. Prior to this, she served as our Executive Vice President, Chief Product and Merchandising Officer since April 2020 and as our Senior Vice President and Chief Product and Merchandising Officer since 2014. In addition to her product and merchandising responsibilities, Ms. Poole assumed responsibility for our Marketing function in 2017. Ms. Poole has more than 28 years of experience and proven success in the development of leading global fashion and lifestyle brands including Sperry Top-Sider, Timberland, Kangol, Converse, MTV Europe and Pepe Jeans where she held a range of marketing, merchandising & product management roles. Since 2018, Ms. Poole has served on the board of Pact, a privately held apparel brand, based in Boulder, CO. She received her Bachelor’s honors degree in fashion marketing from the University of Northumbria, UK.

Anne Mehlman

EVP and Chief Financial Officer


Anne Mehlman joined Crocs, Inc. in 2018 as Executive Vice President and Chief Financial Officer, bringing more than 15 years of global financial and operational experience to her role. Ms. Mehlman had previously worked at Crocs, Inc. as Vice President of Corporate Finance from 2011 to 2016. After leaving Crocs in 2016, she served as the CFO of, the ecommerce retailer owned by Amazon. Prior to that, Ms. Mehlman was Director of Finance at RSC Equipment Rental, now United Rentals. She also held various financial roles at Corporate Express, now Staples, and Lockheed Martin. Ms. Mehlman serves on the board of Joann, Inc., which is listed on Nasdaq and is the leading fabric and craft specialty retailer in the United States. She received her Bachelor’s degree from the University of Colorado at Colorado Springs.

Adam Michaels

SVP and Chief Digital Officer


Adam Michaels serves as Senior Vice President and Chief Digital Officer, a promotion from his position as Vice President of Global e-Commerce after joining the company in 2013. He is responsible for the strategic direction and operations of Crocs’ e-Commerce business globally. Mr. Michaels has over 15 years of experience in the e-Commerce space including leadership roles at Reebok, where he led the e-Commerce channel, and Cloud 9 Living, where he co-founded and grew the e-Commerce start-up into a successful growth business. Mr. Michaels received his Bachelor’s degree from Colgate University.

Heidi Cooley

SVP and Chief Marketing Officer


Heidi joined Crocs as the VP of global marketing in 2016 and became SVP, CMO in 2021. Under Heidi’s leadership, her team has ignited brand presence and transformation around the globe, and has driven a resurgence in brand relevance, consumer demand and shareholder value. Heidi leads integrated global marketing campaign & communication strategies, creative, collaborations & partnerships, digital & social, and consumer insights. Previously, Heidi served as Vice President of Marketing at Sports Authority. Heidi is a member of the Playworks Colorado Board of Directors. A passionate leader, Heidi has a Master of Science in Organizational Leadership from Colorado State University Global and a Bachelor of Science in Business Management from the Fashion Institute of Design & Merchandising, Los Angeles. Heidi lives in Denver, Colorado with her husband and two daughters.
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