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Start Date:18 MARCH, 2021

Start Time:1pm GMT (London)

Duration:60 minutes


Clean label has been identified as one of the top trends for the bakery market in 2021, particularly with regards to ‘healthier’ products.

In this webinar, British Baker and a panel of industry experts will explore what clean label means to consumers and those in the industry, how bakery manufacturers and suppliers can tap into it and whether it’s possible to reformulate to make products healthier while keeping things clean label.




Stéphanie Brillouet

Marketing Director – Northern Europe & North America


Stéphanie has over 20 years marketing experience in the food industry with the last eight years specialising in bakery. As marketing director at Délifrance, Stéphanie uses consumer trends and category insight to drive global strategy and product development for the business. She works closely with foodservice and retail customers to translate consumer and customer needs into solutions and products. Stéphanie has previously held marketing roles with Kerry Foods and Giovanni Rana Pasta. Délifrance is a leading bakery supplier developing bread, viennoiserie, pâtisserie and savoury products for foodservice providers, retailers and bakers in about 100 countries around the world.

Emma Clifford

Associate Director - Food and Drink Research UK


Emma has nine years of market and consumer analysis experience at Mintel, developing significant expertise in healthy eating in particular. She has written many cross-category reports, focusing on consumers’ attitudes and behaviour relating to food and diet, as well as current industry trends and new product development in this area.

Andrew John Flounders

Senior Applications Specialist


Andy has a total of 32 years of experience in the food industry, from which 28 years have been spent in the bakery sector. Andy joined Danisco in 2001, which was acquired by DuPont in 2011 after which the DuPont Nutrition & Health division was formed. He has been an Applications Specialist within Nutrition & Health through all of that period working on bakery technology projects for the UK/Ireland and Middle Eastern regions (G.C.C Countries), although he has also covered South Africa and Benelux regions in that time. He has previously worked for Weston Research Laboratories (part of Associated British Foods Group) as well as Mr Kipling Cakes (part of Rank Hovis McDougall group). He has also worked in the dairy sector for Danish company, Silkeborg/Pasilac. In 2021, DuPont Nutrition & Biosciences merged with IFF. Andy currently is a Senior Applications Specialist with IFF.

Andy Thomas

Trading Manager – Bakery & ISB


Andy Thomas is the Trading Manager for Bakery at M&S. He has led bakery commercial teams in the UK and Australia over the last 10 years. Committed to creating value in the bakery category, he has recently been involved in market leading bakery product launches across vegan, free from and top tier private label and is a lover of great sourdough bread.

Amy North


British Baker

Amy is responsible for leading and developing all aspects of British Baker’s editorial coverage, from breaking online news to in-depth features and analyses. She has a decade of experience as a journalist, three years of which have been spent at British Baker. Prior to that, Amy spent several years on its sister title The Grocer as well as reporting on environmental issues. Casually known as the Duchess of Doughnuts, her passion for the baking industry has seen her chart the evolving trends playing out in the market, interviewing CEOs and getting to grips with all aspects of the industry from craft and plant bakers through to ingredients and equipment suppliers.

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Got a burning question about this topic? Send it to us using the box below and we will try to have it answered by our expert panelists. You are also welcome to ask questions on the live day

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