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Futureproof: Sustainability in the International Meat Industry

A GlobalMeatNews editorial webinar

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Start Date:3 March, 2020

Start Time:4:00pm CET (Paris) | 9:00am CT (Chicago)

Duration:60 minutes


Never has the food industry been so concerned about sustainability, and the meat sector is no different. Without significant investment of time, money and research right now, there is no future for the industry, and processors around the globe are working on ways to become more sustainable throughout their food chain.

This editorial webinar will look at sustainability initiatives being carried out by businesses in the agriculture and meat industry, how they are being implemented, how successful they have been so far and what else can be done. It will also examine what the next generation is doing by looking at research institutes and universities to see how they’re helping the international meat industry remain sustainable.

Main Sponsor

Gruppo Fabbri


Nick Allen

Chief Executive
British Meat Processors Association

Nick Allen brings with him a deep understanding of the British meat and livestock industries having previously worked in market development roles for the Meat and Livestock Commission, AHDB and the English Beef and Lamb Executive (EBLEX).

His work at BMPA provides the opportunity to pull together his connections from across farming, the meat industry, retail and government to forge a more collaborative approach to the UK’s food challenges.

As well as his role with BMPA Nick also runs a farm in Hampshire.

Kaj Török

Max Burgers

I have been working with sustainability communications since 1996. From strategy to practice.

Kaj Török is CRO (Chief Reputation Officer) and CSO (Chief Sustainability Officer) at MAX Burgers since 2016. In 2019 MAX got awarded by UN for the world’s first climate positive menu. Fast company also listed MAX as one of the most innovative companies in the world in 2019 and “Climate Positive” as one of the World Changing Ideas in 2019. Kaj is a popular and frequent international keynote speaker. MAX Burgers is Swedens oldest and most popular burger chain.

Ruaraidh Petre

Executive Director
Global Roundtable for Sustainable Beef

I have 25 years of experience of Renewable Natural Resources development, with a strong emphasis on livestock systems in a range of contexts. For the past 12 years my focus has been on rural development and project / program management in sustainable rural livelihoods, livestock systems and sustainable supply chains.

Specialties: Livestock, proposal writing, strategic planning, supply chain.

Aidan Fortune

Global Meat News

Aidan Fortune is editor of Global Meat News. Aidan has been a journalist in the FMCG sector for over 10 years, focusing on the meat industry for the past three years.


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