Louis Naimoli
Director, Programmatic Sales & Business Development
Haymarket
Courtney Chung
Senior Vice President
GCI Health
Courtney Chung is a senior vice president at GCI Health. She leads a team of paid media specialists developing strategies for effective paid media campaigns across digital and traditional media tactics. Courtney has worked on numerous public health and disease awareness campaigns for top pharmaceutical companies and public health organizations, including Regeneron, Sanofi, Centers for Disease Control and Prevention, and Centers for Medicare and Medicaid Services. Courtney graduated from Indiana University with a degree in communications with an emphasis in marketing.
Erica Hawthorne
Executive Director, Digital Media Strategy & Operations
Bayer
Erica has worked in digital marketing for 18 years and has focused on building omni-channel expertise to evangelize new and emerging digital media channels, tools and technologies. For the last decade, she has focused on driving digital transformation for brands such as Marriott International and USAToday.com. Erica joined Bayer in December 2020 as the Executive Director of Digital Media Strategy and Operations. The DS&O team is building an internal digital practice to in-house all digital media. Prior to Bayer, she was Underscore Marketing, LLC, a boutique pharma agency where she was tasked with driving a shift to digital 1st marketing strategies for the agency’s clients. In this role, Erica led the agency’s digital thought leadership through participation on digital innovation panels and development of the agency’s POVs and best practices. During her tenure, digital spend for key clients increased by greater than 100%. She led the agency’s integration and launch of Connected TV, Audio and Native campaigns to expand to a full funnel creative approach.