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Why did the cookie go to the doctor? He was feeling crummy: How digital cookie changes are impacting pharma marketing

Date:9/20/2021

Time:1:00 PM EDT

Duration:30 minutes




Join us to hear three leaders from the pharmaceutical advertising industry discuss everyone’s favorite thing: cookies (yes, even those that aren’t edible). They’ll also touch on the recent IDFA changes, what it all means for pharma marketers and their thoughts on what the future of the space will look like. This will be in a virtual “fireside” conversation format with audience questions encouraged!

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Speakers

Louis Naimoli

Director, Programmatic Sales & Business Development

Haymarket

Courtney Chung

Senior Vice President

GCI Health

Courtney Chung is a senior vice president at GCI Health. She leads a team of paid media specialists developing strategies for effective paid media campaigns across digital and traditional media tactics. Courtney has worked on numerous public health and disease awareness campaigns for top pharmaceutical companies and public health organizations, including Regeneron, Sanofi, Centers for Disease Control and Prevention, and Centers for Medicare and Medicaid Services. Courtney graduated from Indiana University with a degree in communications with an emphasis in marketing.

Erica Hawthorne

Executive Director, Digital Media Strategy & Operations

Bayer

Erica has worked in digital marketing for 18 years and has focused on building omni-channel expertise to evangelize new and emerging digital media channels, tools and technologies. For the last decade, she has focused on driving digital transformation for brands such as Marriott International and USAToday.com. Erica joined Bayer in December 2020 as the Executive Director of Digital Media Strategy and Operations. The DS&O team is building an internal digital practice to in-house all digital media. Prior to Bayer, she was Underscore Marketing, LLC, a boutique pharma agency where she was tasked with driving a shift to digital 1st marketing strategies for the agency’s clients. In this role, Erica led the agency’s digital thought leadership through participation on digital innovation panels and development of the agency’s POVs and best practices. During her tenure, digital spend for key clients increased by greater than 100%. She led the agency’s integration and launch of Connected TV, Audio and Native campaigns to expand to a full funnel creative approach.
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