Innovations in Vehicle Autonomy

On Demand Until February 26, 2021

Duration:60 minutes


The industry is looking to save lives, reduce injuries, improve mobility equity and convenience, and move people and goods more efficiently. The immense opportunities are being addressed in two ways: existing advanced driver assistance systems are being incrementally improved for privately owned vehicles and highly automated mobility-service vehicle technology is being developed to move both passengers and goods. Major challenges include the need for better approaches to systems engineering, cost reduction, sensor fusion, data processing, artificial intelligence and software development; and education of end consumers. 

During this webinar, you will learn:

  1. Major Autonomous technology trends
  2. Challenges of the fast-growing industry
  3. How engineers are developing, simulating, and testing systems for prototype and production.  

Can't attend live? Register to view the webinar on-demand!


Mark Fitzgerald


Strategy Analytics

Mark Fitzgerald manages forecasting and analytical research for Strategy Analytics’ Autonomous Vehicle Service. His experience includes research, forecasting, and consulting on automotive electronics and sensor applications in ADAS and automated driving (AD), powertrain control, passenger safety, and vehicle information systems. Prior to joining Strategy Analytics, Mark headed the Global Automotive Technology Group at IHS Markit and was a Marketing Analyst for Stoneridge/Pollak, a Tier One supplier of electronic sensors and switches to the automotive industry where he was responsible for performing and managing technology development and competitive market analysis and forecasting in the area of automotive electronics. Mark holds a BS in Business Management from Providence College.

Danny Shapiro

Senior Director of Automotive


Danny Shapiro is senior director of Automotive at NVIDIA, focusing on artificial intelligence (AI) solutions for self-driving cars, trucks and shuttles. The NVIDIA automotive team is engaged with hundreds of car and truck makers, tier 1 suppliers, HD mapping companies, sensor companies and startup companies that are all using the company’s NVIDIA DRIVE platform for autonomous vehicle development and deployment. Danny serves on the advisory boards of the Los Angeles Auto Show, the Connected Car Council and the NVIDIA Foundation, which focuses on computational solutions for cancer research. He holds a Bachelor of Science in electrical engineering and computer science from Princeton University and an MBA from the Haas School of Business at UC Berkeley. Danny lives in Northern California where his home solar system charges his electric, AI self-driving car.

Aaron Jefferson

Vice President of Marketing and Business Development

ZF Electronics and Advanced Driver Assist Systems

Vice President
Marketing and Business Development
ZF Electronics and Advanced Driver Assist Systems

As vice president of Marketing and Business Development for ZF’s Electronics and Advanced Driver Assist Systems Division, Aaron Jefferson guides the marketing and business development strategy across the Driver Assistance and Passive Electronics Product lines.

Jefferson is based at ZF’s Electronics and ADAS headquarters in Farmington Hills, Michigan. He is responsible for leading marketing and business development for the Division including identifying market opportunities, developing go-to-market strategies, creating product and technology roadmaps, identifying specific strategic issues/needs and developing and implementing resolutions – including M&A, partnerships, acquisition of key resources, capability and technology.

Jefferson joined ZF in 2015. He previously worked at Harman in product planning and strategy for Advanced Driver Assist Systems. Prior to Harman, he spent 16 years at Delphi Corporation (now Aptiv), in electrical engineering, engineering management, product management, product strategy, and new business acquisition in ADAS and Electrification (e-mobility).

Jefferson holds a BS in Electrical Engineering from Rose-Hulman Institute of Technology, and an MBA from Indiana University.

Andre Rolfsmeier

Director, Strategic Product Management, Automated Driving & Software Solutions


Studied Electrical Engineering at the University of Paderborn, Germany, concentrating in the main fields of Automation, Control and System Technology. Since 1997, at dSPACE GmbH, Germany, in the Engineering department, focusing primarily on ECU Controller Prototyping. In 2000 assignment at DaimlerChrysler in Auburn Hills, USA. Since 2001, Product Manager at dSPACE GmbH with responsibility for different business areas. Since 2013, Lead Product Manager Advanced Applications and Technologies, including responsibility for ADAS, autonomous driving, active safety, V2X, and virtual validation technologies. Since October 2019, Director Strategic Product Management in the business unit Automated Driving & Software Solutions.




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