Modernizing Business Development from Reactive to Predictive

Start Date:8/7/2019

Start Time:1:00 PM EDT

Duration:60 minutes


Today’s legal clients scrutinize their spending and are well informed about prices, value and competitive alternatives. This necessitates insight-driven marketing and business development strategies. 

However, marketing can only provide these insights if they have greater transparency into client matters, along with a seamless process to access, capture, and curate data in order to predict future client needs with confidence. 

Law firm marketing is at an inflection point. Modern CMOs are the change agents who can advance marketing from a supportive function to a strategic partnership. With a birds-eye view across the entire client lifecycle, CMOs are best positioned to champion data-driven decision making and the requisite infrastructure and process changes.

The payoff?  Win new business among new and existing clients, increase revenue and gain market share. 

Join us for this webinar that explores topics including:

  • opportunities to integrate data into the culture of the firm
  • change management strategies to build firm-wide support
  • advancing smart collaboration and key-client planning: industry use cases
  • where to start

If you're already registered for the Modernizing Business Development from Reactive to Predictive webcast, click below:



Darryl Cross

Practice Group Lead for Professional Services Firm Leaders and Partners

As a Practice Group Leader for Intapp, Darryl helps firm leaders, partners, and business executives dramatically improve results by developing high performance client, industry, and management teams. He served as Vice President of Performance Development at LexisNexis, Chief Marketing Officer of a law firm, and was recently named one of the top 100 law firm consultants in the world. Darryl is a Fellow in the College of Law Practice Management, a past member of the Board of Directors of the Legal Marketing Association, and a GW Law Firm Management program graduate. He has spoken to over 10,000 lawyers and executives from over 100 countries on and published Cultivating Excellence: The Art, Science and Grit of High Performance in Business, in May 2017.

Bob Ambrogi

Technology Columnist
Above the Law

Robert Ambrogi is a Massachusetts lawyer and journalist who has been covering legal technology and the web for more than 20 years, primarily through his blog Former editor-in-chief of several legal newspapers, he is a fellow of the College of Law Practice Management and an inaugural Fastcase 50 honoree. He can be reached at

Modernizing Business Development from Reactive to Predictive
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