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MM+M Media Summit
Date: Thursday, November 12
Time: 10:00am ET-4:30pm ET
MM+M introduces its first-ever Media Summit, an event that will (virtually) bring together A-list organizations and individuals from all parts of the health-media spectrum: digital, print, television, radio (terrestrial/satellite), out-of-home and everything in between.
Scheduled for November 12, 2020, the Media Summit will feature sessions on a range of topics, including the revolutionary effect of programmatic technology in the health marketing realm, the enduring appeal of traditional health publishers and channels and the growth of point of care into a hugely influential platform.
Programmatic Dominates the Digital World. Now What?
There’s a sense that programmatic buying is as simple as plugging in some information and letting the algorithm do the rest. A few years into the programmatic era, tech-minded media people offer a glimpse into how the process has evolved to incorporate strategy and even creativity. Sponsored by Haylo
Speakers
 Louis Namoli Director of Programmatic Sales & Business Development
Haylo
View Biography Point of Care Pandemic Pivot
Only a few years ago, most marketers subscribed to the narrowest possible definition of “point of care”: It didn’t extend beyond physicians’ offices. Now, however, the point of care stretches into pharmacies and, courtesy of growing telehealth platforms, patients’ homes. Execs from each POC location make their case for a greater share of marketer dollars. Sponsored by Outcome Health
Speakers The Power of the Platform: Health and the Big-Four Tech Giants
The biggest technology companies in the world have made health a priority in recent years. In doing so, they have brought resources and organizational focus to a space that has long been ripe for the type of innovation and disruption in which they specialize. This panel will chart the evolution of these companies from fearsome outsider to trusted partner, showing how online health communities have leveraged their platforms to great effect. Sponsored by W2O
Speakers Harnessing the Power of Transformation
Now that technology has become a cornerstone of engaging with audiences, innovative ways of leveraging traditional media have emerged and some of the biggest tech companies in the world have established a beachhead in health and health media. Companies such as Clear Channel Outdoor can now tie health data to traditional out-of-home viewership. Amazon’s portfolio of companies allows for deeper insights into behavioral targeting for both Rx and OTC products. What are some of the new ways to engage with these platforms to bring forward exciting engagement opportunities for both consumers and HCPs? Top execs talk about the revolution and how to make it work for you. Sponsored by McCann Health
Speakers We’re Still Here! And We’re Thriving!
For all the “we live in a digital world” chatter, so-called mature media still attract plenty of pharma and health/wellness dollars. How have these media been able to continue to lure advertisers to their mainstay properties even as they simultaneously transition their business into the digital realm?
Speaker Innovating for Award-Winning Results
CMI/Compas looks at recent award-winning campaigns to highlight lessons in how to think with an innovator’s mindset to help your brand stand out and hit reach goals. Attendees will walk away from this fast-paced briefing with at least three thought-starters to use for their own campaigns. Sponsored by CMI/Compas
Speakers |