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Campaign US Tech Talks

Date: February 24, 2021
Time: 11AM ET

Tech Talks is Campaign US' inaugural event dedicated to the media and mar tech space. During this half-day virtual event, industry experts will discuss key trends in digital media and advertising, from the rise of ad-free streaming to how privacy law will reshape media buying. 

Data, mar tech and media expertise have become core to savvy marketing. Tech Talks provides an opportunity to connect with peers and learn from industry leaders on how to take advantage of a technology-first world.

Session 1: TV of the future: Embracing the shift to streaming
11:00am-11:30am ET
Sponsor: Cadent

This panel will gather experts in the media buying and sales world to talk about how organizations are changing their approach to the TV marketplace as streaming takes off, and how cross-platform measurement is evolving in the space. 

SPEAKERS
Jamie Power

Chief Data Officer and COO of Advanced TV
Cadent

View Biography

Ryan Gould

SVP of Sales and Client Partnerships
WarnerMedia

View Biography

Hayley Diamond

EVP, US Digital Investment and Partnerships
Publicis Media 

View Biography

Alison Weissbrot

US Editor
Campaign US
Moderator

View Biography

Session 2: The future of commerce
11:35am-12:05pm ET

E-commerce is one of the pandemic trends here to stay. This panel will gather experts in the shopper and retail media space to talk about how changing consumer shopping habits will impact media plans of the future.

SPEAKERS
Jessica Fair

Director, Omnichannel Customer Marketing
The J.M. Smucker Co.

View Biography

John Elliott

VP Commerce Director, NA Practice Lead
PSOne

View Biography

Mariah Cooper

Associate Editor
Campaign US
Moderator

View Biography

Session 3: Automation and the agency workforce
12:10pm-12:40pm ET

Automation can be a scary word for agency employees, but it doesn’t have to be. In this panel, we’ll discuss how agencies are implementing AI to automate mundane tasks and free talent up for higher-level, strategic work. 
SPEAKERS
Max Cheprasov

Chief Automation Officer
Dentsu

View Biography

Stephan Pretorius

Chief  Technology Officer 
WPP

View Biography

Samantha Levine Archer

Chief Transformation Officer
Omnicom media group

View Biography

Alison Weissbrot

US Editor
Campaign US
Moderator

View Biography

Session 4: The social conundrum
12:45pm-1:15pm ET

Advertisers need to be on social platforms to connect with consumers. But social media platforms can be a minefield of misinformation and brand safety concerns, and the problem is only growing. In this panel we’ll discuss how advertisers, vendors and agencies alike are navigating the complex social media landscape this year and beyond.

SPEAKERS
Amanda Grant

VP, Global Head of Social 
GroupM

View Biography

Elijah Harris

SVP, Global Head of Social 
Reprise, IPG Mediabrands

View Biography

Benjamin Jankowski

SVP of Global Media
Mastercard

View Biography


Sabrina Sanchez

Reporter
Campaign US
Moderator

View Biography


Session 5: Fireside with TikTok’s Sandie Hawkins
1:20pm-1:50pm ET

No app has taken off this year quite like TikTok, among consumers and advertisers alike. Join us for a fireside chat with Sandie Hawkins, GM of US Global Business Solutions at TikTok, for an insightful discussion on what’s new for the social media platform this year and how brands can get in on the craze.


SPEAKERS
Sandie Hawkins

GM of US Global Business Solutions,
TikTok

View Biography

Alison Weissbrot

US Editor
Campaign 
Moderator

View Biography


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