|
|
REGISTER TODAY!
Campaign US Tech Talks
Date: February 24, 2021Time: 11AM ET
Tech Talks is Campaign US' inaugural event dedicated to the media and mar tech space. During this half-day virtual event, industry experts will discuss key trends in digital media and advertising, from the rise of ad-free streaming to how privacy law will reshape media buying. Data, mar tech and media expertise have become core to savvy marketing. Tech Talks provides an opportunity to connect with peers and learn from industry leaders on how to take advantage of a technology-first world.
Session 1: TV of the future: Embracing the shift to streaming
11:00am-11:30am ET
Sponsor: Cadent
This panel will gather experts in the media buying and sales world to talk about how organizations are changing their approach to the TV marketplace as streaming takes off, and how cross-platform measurement is evolving in the space.
SPEAKERS
.jpg) Ryan Gould
Session 2: The future of commerce
11:35am-12:05pm ET
E-commerce is one of the pandemic trends here to stay. This panel will gather experts in the shopper and retail media space to talk about how changing consumer shopping habits will impact media plans of the future.
SPEAKERS
Session 3: Automation and the agency workforce
12:10pm-12:40pm ET
Automation can be a scary word for agency employees, but it doesn’t have to be. In this panel, we’ll discuss how agencies are implementing AI to automate mundane tasks and free talent up for higher-level, strategic work.
SPEAKERS
Session 4: The social conundrum
12:45pm-1:15pm ET
Advertisers need to be on social platforms to connect with consumers. But social media platforms can be a minefield of misinformation and brand safety concerns, and the problem is only growing. In this panel we’ll discuss how advertisers, vendors and agencies alike are navigating the complex social media landscape this year and beyond.SPEAKERS
Session 5: Fireside with TikTok’s Sandie Hawkins
1:20pm-1:50pm ET
No app has taken off this year quite like TikTok, among consumers and advertisers alike. Join us for a fireside chat with Sandie Hawkins, GM of US Global Business Solutions at TikTok, for an insightful discussion on what’s new for the social media platform this year and how brands can get in on the craze.SPEAKERS
|
|
Campaign Tech Talks
Registration Is Closed
|
|
|
| |