Registration Header
REGISTER TODAY!

Preparing Your Communications Team to Take on Today’s Unpredictable Internet

Start Date:2/22/2021

Start Time:2:00 PM EST

Duration:60 minutes

Abstract:


Wayfair had to deny conspiracy theories about child trafficking on its site. Peloton's valuation plunged by $942 million in one day after an ad went viral. GameStop stocks soared 400% when investors coordinated a short squeeze via Reddit.

This unpredictability is becoming the norm for brands today. 

Communications teams are now expected to show up with answers to questions such as: Why is our brand suddenly trending? Why is our spokesperson under fire? Why are we being boycotted? Who’s behind it? How did this happen? Why didn’t we see it coming? What happens next?

Traditional social analytics tools being used by comms teams today were not designed to answer these kinds of questions. 

Join us to learn how modern comms teams are using social intelligence to know what’s coming day-to-day and make strategic decisions that mitigate risk and keep comms in control of the brand's story.

If you're already registered for the Preparing Your Communications Team to Take on Today’s Unpredictable Internet webcast, click below:

ALREADY REGISTERED?

Speakers

Yannis Kotziagkiaouridis

Global chief data & analytics officer

Edelman

Yannis Kotziagkiaouridis is the global chief data & analytics officer at Edelman. He has based his 20-year career on the fundamental principle that data can help brands build stronger relationships with people. As Edelman’s global chief data & analytics officer, he uses this belief to enable brands to behave and communicate like humans — through listening, learning and understanding; earning trust and cultivating relationships.  Prior to joining Edelman, Kotziagkiaouridis was the global chief analytics officer at Wunderman Thompson. His vertical industry experience includes insurance, healthcare, financial services, retail banking and B2B.  Throughout his career, Kotziagkiaouridis and his teams have garnered a number of honors including Effies and more recently, a Bronze Cannes Lion in the Media category. He has been a speaker at the Cannes Lions International Festival, CES i-com, +Cartagena, Social Media Week, the 4A’s and IBM Think. Kotziagkiaouridis holds a business economics degree from Aristotle University in Thessaloniki, Greece, an MBA from the University of New Haven, and a post master’s degree in quantitative analysis from Drexel University. When he is not working on clients, connecting talent and evangelizing, driving empathy with data, he spends time mentoring entrepreneurs in the fields of A.I. and Big Data.

Daniel Neal

Director of media analytics and insights

AT&T

Jonathon Morgan

Co-founder and chief executive officer

Yonder

Jonathon Morgan is co-founder and chief executive officer at Yonder. Prior to Yonder, he published research about extremist groups manipulating social media with the Brookings Institution, The Atlantic, and the Washington Post, presented at NATO's Center of Excellence for Defense Against Terrorism, the United States Institute for Peace, and the African Union. Jonathon also served as an adviser to the US State Department, developing strategies for digital counter-terrorism. He regularly provides commentary about online disinformation for publications such as New York Times, NBC, NPR, and Wired.
First Name
Last Name
Email Address
Job Title
Please select the title category that best describes your role.
Company
Please select the category that best describes your organization type
Please select the category that best describes your company industry
Telephone
Address
City
State/Province
Postal Code
Country
By registering you are accepting our Privacy Policy and Terms & Conditions.
/***** DELETING the script below will revert to popup error messages. The script below allows the error messages to display below each input. *****/ g_bUseErrorObjects = true;