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2021 Brand Film Awards

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Date: Tuesday, May 25, 2021

Time: 1:30pm-5:15pm ET

Join us for the sixth-annual Brand Film Awards presented by PRWeek, MM+M and Campaign US! The afternoon will kick off with a series of panels leading into the awards celebration. Experts in storytelling and marketing will share exclusive insights on crafting branded content and how these projects support larger campaigns. Following these discussions, tune into the awards to find out which brand films were deemed best of the best by our high-profile jury led by Jeffrey Whipps, VP of brand marketing at Google. Come celebrate this new wave of marketing storytelling and its journey toward consumer entertainment, while recognizing the brands, agencies and craftspeople leading the way in their fields.Register now for free access to this unique mix of film awards, content and interactive workshop.

AGENDA
1:30-2pm ET - Event Opening & Networking Break
Login to the event and network with friends and colleagues in the Lounge before the start of the presentations.

2pm-2:05pm ET  - Welcome Introduction from PRWeek, Campaign and MM+M

2:05pm-2:35pm ET - Panel sponsored by TRAVERSE32
Achieve Entertainment Metrics and Brand KPI’s Will Follow
Mediabrands Global Chief Content Officer / TRAVERSE32 co-founder and Global President Brendan Gaul will open the event by discussing how today’s marketers should be looking to measure the success of brand funded films. His talk will be followed by a panel featuring the team responsible for bringing the IFC-acquired holiday movie hit Dear Santa – about the United States Postal Service’s legendary Operation Santa program - to life on the big and small screens. Hosted by Dear Santa Studio Chief, UM Studios’ Managing Director Dawn Reese, viewers will hear from director Dana Nachman (BATKID BEGINS/PICK OF THE LITTER), U.S.P.S Executive Director of Brand Marketing Chris Karpenko and Gaul, who produced. In this candid conversation, the group will talk about what it takes to direct and produce a successful branded feature film in the current climate.
Panelists:
Brendan Gaul, Global chief content officer, Mediabrands, Co-founder & global president, TRAVERSE32 (He/Him/His)
Chris Karpenko, Executive director of brand marketing, United States Postal Service (He/Him/His)
Dana Nachman, Director, Sweet World Films (She/Her/Hers) 
Dawn Reese, SVP, US managing director, UM Studios (She/Her/Hers)

2:40pm-3:10pm ET - Editorial Panel
While Lockdown Audiences Stream, Brands Go to Hollywood
Amid the cancellation of sports and live audiences, consumers turned to streaming for entertainment and increased options of what to watch without commercial breaks. To reach their intended audiences, companies got more creative to win attention with cinematic content and storytelling aligned with brand ethos. What are viewers choosing to watch now and how will branded content evolve out of a prolonged pandemic?
Panelists:
Priyanka Rathore, Brand Communication Manager, KitchenAid (She/Her/Hers)
Felipe Ambra, Global VP Corona, Anheuser-Busch InBev (He/Him/His)
 
Moderator:
Alison Weissbrot, Editor, Campaign US (She/Her/Hers)

3:15pm-3:45pm ET - Editorial Panel
Built Wild: Jimmy Chin Helps Ford Reimagine the Bronco Through Brand Film
Join us for an interview with Academy Award-winning filmmaker, photographer and mountain athlete Jimmy Chin and Andy Georgescu, ‎U.S. marketing communications manager at Ford as they discuss their collaboration on a series of three short films revealing the new Ford Bronco. Learn how they formed their partnership, adapted production plans at the start of the pandmeic and crafted a marketing plan to reach their intended audience across multiple platforms.
Panelists:
Jimmy Chin, Photographer, filmmaker and mountain athlete (He/Him/His)
Andy Georgescu, US marketing communications manager, Ford (He/Him/His)

Moderator: Steve Barrett, VP,editorial director, PRWeek (He/Him/His)
3:45pm-4pm ET - Networking Break

4pm-5:15pm ET - Awards Presentation
Join us as we announce our 2021 Brand Film Awards winners!

THIS EVENT IS SPONSORED BY


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