Formulators of decorative coatings place high value on maximizing visual hiding while minimizing formulation cost. A macro and micro approach is required to reduce surface defects (foam, roller picking, etc.) and improve film uniformity.  The choice in rheology modifiers plays a great role in flow and leveling performance but traditional drawdown measurements do not capture all application methods and shear conditions (spray, brush & roll).  Traditional dry film analysis methods utilize visual comparisons against standards which are compromised by qualitative assessments. Through this webinar, advanced quantitative techniques will demonstrate how to improve application hide with various rheology modifier chemistries.

During this webinar, you will learn how to:

1. Utilize 3 innovative instrumentation techniques to quantify applied hide.
2. Characterize the relationship between opacity and visual appearance.
3. Understand and recognize limitations in measuring application hide.
4. Optimize TiO₂ in formulation through selection of rheology modifiers.