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A Consistent Brand Experience in an Inconsistent Time

Start Date:7/30/2020

Start Time:12:00 PM CDT

Duration:60 minutes

Abstract:

Aside from the current global crisis, in the age of the customer, CMOs and branding leaders face strong headwinds when it comes to building their brands amongst distracted, empowered customers. In this new era along with remote workforces, teams must shift their approach of managing brand as an asset to one that resonates and drives value. In this webinar, we’ll cover brand-building strategies that create a connected, customer-based brand experience that delivers measurable impact.

.Key Takeaways
  • Building a brand to create value 
  • Strengthening the customer journey by incorporating milestones
  • Why you should rebrand
  • Properly measuring brand value
Join Tuesday, July 30th, as we discuss ways to overcome the internal and external challenges of our current landscape.

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Speakers

Christopher Lewandowsi

Charles Swann

Cassio Cappelossa

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