Start Date:10/17/2023
Start Time:11:00 AM EDT
Duration:60 minutes
 Communications professionals have more information at their fingertips than ever before. But how can they turn all the reports, graphs and emerging niches into useful predictive insight to inform long-term issue management, optimize campaign strategy, and improve reputation management? During this webinar, you will gain myriad tips that you can implement immediately about using data and media insights to inform your comms strategy. Lessons you will learn include:
- Tips on discover niche communities and topics to grow your brand
- How to manage your brand reputation using actionable insights
- Best practices for using data to make faster, more assured decisions
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SpeakerS
 Paul Quigley CEO NewsWhip Paul Quigley is cofounder and CEO of NewsWhip, the only real-time media monitoring platform that can predict which issues or topics important to your brand will resonate with the public today. NewsWhip has grown to be trusted by thousands of brands, agencies, and journalists to spot breaking news, unpack crises and issues, and better understand which stories are engaging audiences in over 80 countries. Paul is a winner of the Emerging EY Entrepreneur of the Year Award, the Eir Spider Awards, and the PRovoke Innovator 25.
 Josh Morton VP, head of corporate comms, North America Nestlé Josh Morton is head of corporate communications for Nestlé in the U.S. where he leads communications strategies that enable the world’s largest food and beverage company, with more than $90 billion in sales, to win with consumers. Nestlé’s portfolio includes iconic brands like Nespresso, Nescafé, Coffee mate, Gerber, DiGiorno Pizza, Perrier and S. Pellegrino, as well as innovators like Chameleon Cold-Brew, Sweet Earth Foods and Freshly. His responsibilities include overseeing media relations, internal communications, corporate digital content and storytelling, brand PR, executive communications, issues and crisis communications, and mergers and acquisitions communications. In addition to driving Nestlé’s business and innovation story, his team communicates the company’s initiatives to be a force for good around the world — from its work to improve the livelihoods of more than half a million farmers to its commitments to tackle climate change and achieve net zero emissions by 2050. Throughout his career, Morton has worked with some of the world’s most iconic brands to earn trust with stakeholders and build reputation. Before Nestlé, he was director of corporate communications at the Kellogg Company where he managed media relations, global issues and crisis communications, supply chain and labor relations communications. He previously co-led the issues and crisis management service offering at Golin where he counseled Fortune 500 companies in the food, healthcare and chemical industries on complex situations in more than a dozen countries. He began his career at Weber Shandwick. Morton is a graduate of the University of Illinois at Urbana-Champaign.
 Maggie Burke Director of the Cultural Impact Lab The Martin Agency Maggie is a public relations professional with a passion for building bridges and crafting compelling narratives within the walls of The Martin Agency. With a decade of experience in the industry, she's a master at working along her teams to shape creative work that earns her clients an unfair share of attention in their industries. She specializes in integrated campaigns, consumer brand and product media relations and cultural newsjacking. When not in the office, you can find Maggie spending most of her time with her two dogs, Ibbie andPesci.
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