Beauty from within: trends & innovation

Olivia is widely recognised as The Future Laboratory’s leading expert in consumer trends within the beauty, health, and wellness sectors. With over seven years of experience, she has a profound understanding of the evolving market dynamics and consumer behaviours. Her expertise is evidenced by her authorship of significant beauty and wellness reports for The Future Laboratory’s trend intelligence platform, LS:N Global. Her reputation in the industry is extensive, regularly contributing insightful articles to publications such as Vogue and the Financial Times, and she is a sought-after speaker at prominent industry events.

Hospitalised after the birth of her first daughter Lucy found herself at the lowest point of her life emotionally, and physically, all at a time when she should have been at her happiest. When traditional medicines failed to remedy the situation, Lucy was lost. A chance meeting with the world’s foremost expert in evidence-based nutrition was a turning point and led to the idea behind LYMA. Experiencing the power of medical grade nutraceuticals first-hand made Lucy realise this knowledge should be shared to help others in the same situation, to change their life too. Two years later LYMA launched the ultimate supplement which revolutionised the rapidly evolving wellness sector with a new category of evidence-based nutrition. The first formula to exclusively use peer-reviewed ingredients, each at proven dosages. Before the life changing events which followed her daughter’s birth, Lucy lived a high-octane lifestyle, working firstly as a fashion journalist on a British national newspaper, and then as a luxury sector PR. This professional background enhanced Lucy’s naturally inquisitive nature, which led to an investigation into the supplement industry, and how clinical trials are sometimes misrepresented, while truly credible information was side-lined. Working with some of the world’s most respected luxury brands has given Lucy a real understanding of consumer behaviour and how important trust and quality are within this sector. A decision to disregard all preconceived ideas when it came to supplements ensured that LYMA’s supplement was designed entirely from the customer’s point of view. And similarly, this approach was followed two years later for the creation and launch of the LYMA Laser, a product which created a new potential for clinic-grade home skin regeneration. The world-firsts continued in 2023 with the launch of LYMA Skincare, an epigenetic breakthrough and a global media storm that garnered a 30,000-person waitlist. In 2024, LYMA launched a clinic-proposition, LYMA Laser PRO, putting a stake in the ground of the $211bn global professional beauty services market. LYMA has been awarded countless accolades including Fast Company’s Most Innovative Beauty Companies, B Corp certification, King’s Award for Enterprise for International Trade, The Sunday Times 100 Fastest-Growing Private Companies in Britain 2023, and FT1000: Europe’s Fastest Growing Companies. Lucy has spoken about her personal journey and the power of nutraceuticals at seminars, conferences, on podcasts and at VIP customer events across the world. She is passionate about the value of science, importance of clinical research and evidence, and helping LYMA customers achieve their best self. Lucy lives in London with her family and Coco the dog.

Sophie Medlin is a well-recognised consultant dietitian, director of CityDietitians and is the Chair for the British Dietetic Association for London. Sophie has expertise in gastrointestinal and colorectal health. She worked in acute hospitals specialising in gastrointestinal diseases before moving into academia, where she worked as a lecturer at King’s College London. Sophie is a go-to spokesperson for media when it comes to evidence-based nutrition, regularly featuring in print, broadcast and social media. Sophie is also known for her role as a supplements formulator.

Melissa Snover is an award-winning entrepreneur in the fields of food technology and additive manufacturing. With over 20 years of entrepreneurial success and several successful exits, she has established a strong track record for innovation and brand building on a global scale. She is a registered nutritionist and the inventor of several patented technologies. In 2019, she founded Rem3dy Health and raised the highest ever female founder seed round in UK history. Her latest creation, Nourished, the world’s first 3D-printed personalised gummy stacks, exemplifies her innovative approach to consumer centric product development and commitment to better life through science.

As editor of CosmeticsDesign-Europe, Kirsty oversees all European content for the publication. She’s been a beauty journalist for 20 years and has also worked at various beauty brands and market intelligence agencies. 

Section Editor
NutraIngredients Europe

Olivia holds a master's degree in Gastronomy from the Università di Scienze Gastronomiche di Pollenzo. She transitioned into publishing five years ago and became a part of NutraIngredients Europe in 2023, where she currently serves as Section Editor. In this role, she is responsible for sourcing and writing articles on industry developments, with a focus on functional foods and dietary supplements, as well as curating daily content for NutraIngredients.com.