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The Year Ahead: Marketing in a post-COVID world

Date: Tuesday, January 12
Time: 11AM-1PM ET

It's a new year, but between the ongoing COVID-19 pandemic and a deeply divided country, the U.S. is still facing many of the same problems. How are marketers preparing for what is likely to be another year of ongoing uncertainty?

Join us on Jan. 12 to discuss key themes top of mind for marketers in the year ahead. Hear from industry experts on how COVID-19 will permanently alter consumer shopping behaviors, or how the new Biden administration may impact marketer decisions.

Session 1 - How a Biden administration will impact marketers
11am-11:15am ET

A presentation on consumer sentiment heading into the new year, as the Biden Administration takes power, with unique data and insights from the Harris Poll.

Speaker
Tawny Saez

Director and Cultural Anthropologist
The Harris Poll

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Session 2 - The COVID-19 trends here to stay
11:20-11:50am ET

COVID-19 has permanently impacted the way we shop and consume media. In this panel, brand marketers will discuss how they're adapting to the rise of e-commerce and delivery, streaming and other habits that are likely to stick.

Speakers
Jon Halvorson

VP Consumer Experience 
Mondelēz International

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Jessica Kleiman

Senior Vice President, Global Communications 
Peloton

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Natalie Bastian

VP of marketing 
Tubi

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Alison Weissbrot

US Editor
Campaign
Moderator

View Biography

Session 3 - The post-COVID workforce
12pm-12:30pm ET


2020 has proven that we can work remotely. But how will we adapt once a vaccine is widely distributed? How will new consumer habits dictate which jobs return to agencies full time, which become freelance and which don't come back at all? How will remote and distributed work, and a concerted focus on diversity, reshape the agency workforce, community and culture?

Speakers
Arnetta Whiteside 

Director of Research and Planning, Cultural Quotient
Publicis Media

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Kim Easley 

Founder + President
AIR Allies in Recruiting

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Martha Hiefield

Chief People Officer, West / SVP People & Purpose
Wunderman Thompson North America

View Biography

Alison Weissbrot

US Editor
Campaign
Moderator

View Biography

Fireside Chat - Dentsu in 2021
12:40pm-1pm ET

Jacki Kelley, CEO of Dentsu in the Americas, will join Campaign US editor Alison Weissbrot for a fireside chat about the future of the holding company, which revealed in December it would eliminate one in eight international roles as part of a reorg to consolidate from hundreds of agencies into six global brands.  

Speakers
Jacki Kelley

CEO
dentsu Americas

View Biography

Alison Weissbrot

US Editor
Campaign
Moderator

View Biography

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