ON DEMAND UNTIL JUNE 28, 2023
Abstract:
Today’s mobile technology enables consumers to control virtually everything in their homes, from unlocking doors to monitoring pets and children. And with a pandemic forcing people to do everything from their homes, the market for security/smart home technology grew from 28 percent adoption in U.S. broadband households in 2019, to 35 percent in 2021. How can security dealers and residential integrators tap into this growing market? Join us at 2 p.m. on Tuesday, June 28, 2022, for “Safe at Home: Tips for Selling Security and Smart Home Technology,” a SDM webinar featuring a panel of experts discussing the latest tech trends in this market segment. Topics will include the growth of home security video monitoring, the impact of the hot housing market on smart home technology, the impact of DIY home security, and more. Learning objectives:
- Learn about the latest technology and trends in residential security, including interactive services and smart home
- Find out how dealers can grow revenue in this market segment
- Share ideas on what you’re seeing in the residential security and smart home market
- Examine how DIY home security helped spur demand — and actually created a resurgence for professional installation.
Speakers
 Elizabeth Parks President and CMO Parks Associates As president, Elizabeth supports all teams within Parks Associates, a woman- and family-owned market research and consulting firm. She oversees research topics and coverage areas for the company and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing. Elizabeth has supported the growth of Parks Associates' business and marketing services for twenty-three years and is the key organizer for all of Parks Associates' events, including Parks Associates’ signature event, CONNECTIONS. She also drives the overall mission to provide clients with the best consumer and industry research and analysis on the SMB and consumer technology markets to inform strategic market decisions. Elizabeth joined Parks Associates on a full-time basis after graduating from the University of Texas at Austin with a BA in Psychology.  Wade Gibson Chief Sales and Customer Acquisition Officer Brinks Home Wade Gibson joined Brinks Home™ in May 2020, bringing with him over a decade of high-level leadership experience in the private sector, U.S. military, and state government. Wade most recently practiced law at Locke Lord LLP, where he advised large and small businesses, private equity funds, and financial institutions on mergers, acquisitions, and other major corporate transactions. Prior to this, Wade served as the founding Chief of Staff of the Rhode Island Executive Office of Commerce, a new state agency that stood up to lead Rhode Island’s economy out of the Great Recession. Previously, Wade served as Policy Director for Connecticut Governor Ned Lamont’s 2010 gubernatorial campaign and started the Fiscal Policy Center at Connecticut’s largest think tank to lobby for public investments that generate high returns, such as education, children’s health, and infrastructure. Wade served from 2011 until 2020 as an intelligence officer in the U.S. Navy Reserve, deploying to the Horn of Africa and leading a team in charge of monitoring security threats against U.S. embassies and military bases across East Africa. Wade holds a bachelor’s degree from Princeton University and a J.D. from Yale Law School.
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