MM+M Convene: Media Summit

December 2, 2021
12:00p.m. - 3:30p.m. ET

Join MM+M and a who's-who of health media experts for a candid discussion of the industry's most compelling issues: point of care's post-pandemic pivot, audio's aural appeal, health-friendly evolutions in out-of-home ad tech and much more.



12:00pm - 12:30pm ET - Welcome & Keynote 


Dr. Garth Graham
Director and Global Head of Healthcare and Public Health

12:35pm - 1:15pm ET - Point of Care’s Post-Pandemic Game Plan

In the earliest months of the COVID-19 shutdown, the point-of-care channel was forced to reinvent itself on the fly as physicians' offices closed their doors. Now that something approximating “normal” has returned, POC players are poised to build on those gains — in person at traditional venues like offices and pharmacies and virtually via telemedicine.
Dave Paragamian

Health Monitor Network

View Biography

David Linetsky

Senior Vice President 
Phreesia Life Sciences

View Biography

Jenni Zilka

Senior Vice President, CSP Solutions and President
Good Neighbor Pharmacy

View Biography

1:20pm - 2:00pm ET: Health Media Versus Misinformation

For much of the last four years, Americans have been conditioned by politicians and advocacy groups alike that much of what they read is “fake news.” While this represents a major problem for the country as a whole, it’s especially troubling for health publishers and members of the health media, who share information that can literally be a matter of life and death. Publishers share the steps they’re taking to combat the scourge of “fake news.”

Dr. Patrice A. Harris

Chief Health and Medical Editor
Everyday Health Consumer

View Biography

Dr. Hassan Khouli

Department Chair of Critical Care Medicine
Cleveland Clinic

View Biography

Amanda Todorovich

Executive Director, Content Marketing
Cleveland Clinic

View Biography

2:05pm - 2:45pm ET - Patient Engagement in Virtual Care – Telehealth’s Role in Shortening the Path to Prescription

DTC strategy has long been one predicated on the potential for the consumer to take action. However, in real-life, there are a myriad of reasons why a consumer does not. Technology has provided an opportunity for the consumer to take part in a digital experience that can create a frictionless pathway from consumer interest all the way to a clinically-appropriate action. Through DTC e-commerce and in-visit media opportunities, virtual care provides a powerful path to engage and deliver patients.

• Why is the digital DTC environment so crucial to a brand’s success? 
• What are the key benefits of a closed-loop, digital experience versus ‘traditional’ DTC tactics? 
• How is the ‘frictionless’ environment created and managed? 
• In terms of DTC ‘engagement & activation,’ where are we now? Where can we go from here? 
Ray Rotolo

Co-founder and Chief Growth Officer
Populus Media, Inc. 

View Biography

Claudia Ciciliano 

Sr. Director Digital Strategy and Planning
Bayer Women’s Health

View Biography

2:50pm - 3:30pm ET - Shifting Focus: Social Media as a Primary Screen

Across the health industry, social media is often considered a second screen and complement to traditional marketing efforts. However, as ratings continue to decrease and screen time is shifting, in many cases, platforms like Facebook, Twitter, Instagram and YouTube are becoming the primary screen and offering marketers an opportunity to reach patients and physicians where they spend most of their time. Join our social media leaders in this session to unpack patient and physician consumption changes, how industry is pivoting and how your brand can lean in.

Lisa Bookwalter

Director of Twitter Client Solutions, Health

View Biography

Matt Baczyk

Industry Manager, Health

View Biography

Patty Ryan

GVP, Paid Social Media
Publicis Health Media

View Biography



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