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Evolving omnichannel marketing with conversational AI


Time:1:00 PM EDT

Duration:60 minutes

A close look at improving the pharmaceutical customer experience through machine learning, personalization and data collection. We'll discuss how to:
  • Deploy configurable, self-service virtual assistants for healthcare providers (HCPs) and patients
  • Integrate proactive communications to meet customers’ expectations and on-demand needs
  • Collect and analyze data for enhanced omnichannel campaign performance


Mark Sucrese

SVP, marketing science and CX


Mark Sucrese is currently SVP of marketing science and CX at Epsilon. He manages verticals focused on marketing technologies and solutions, overseeing critical partnerships with industry leaders. His team works to develop end to end solutions for global clients with an emphasis placed on machine learning, 1:1 personalization, big data, analytics and best-in-class digital technologies.

Joe Graiff

VP, Director, creative engineering

FCB Health

Joe Graiff has over 20 years of experience producing top-notch interactive experiences for major pharmaceutical, healthcare and biotech clients. He brings years of experience leading multidisciplinary technologists, which is key in the fast-changing world of technology. Joe bridges the gap between business problems and creative solutions and helps drive the emerging technology landscape for the network. He is a ‘maker’ at heart and an exceptional problem solver, with proven success collaborating with clients, internal teams and outside vendors.

Elise Whitaker

VP, customer success | Practice lead, life sciences


Elise Whitaker is a leading conversational AI strategist with over two decades of commitment to digital transformation – improving customer experiences through emerging technologies. She has partnered with top pharmaceutical and healthcare organizations to reimagine how they support, empower, and communicate with patients and HCPs to improve overall care, support and access. Elise is committed to improving the communication and education of those diagnosed with life threatening illness and chronic disease by providing them with the emotional and reassuring support that they deserve when they need it most. Elise is a frequent speaker and advocate serving and speaking on behalf of family-centered care programs at CHOP.

Nathan Treloar



Nathan is co-founder and COO of Orbita. He’s a respected expert and frequent speaker on consumer and business trends in voice and conversational user experiences in healthcare, as well as search, text and data mining, content management and knowledge management and has advised hundreds of the world’s largest companies and government agencies on their applications. Previously, Nathan held key executive positions at FAST Search, Microsoft, RAMP and Ektron.

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