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What’s Plant-Based’s Next Big Growth Driver?

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Start Date: 22OCTOBER, 2020

Start Time:11:00am GMT (London)

Duration:60 minutes


Where will the next wave of growth come from? We’ve pulled together a fantastic panel of experts from the worlds of grocery retail, dairy-free, meat-free and consumer insights to explore the key trends set to shape the plant-based category over the next three to five years. We’ll analyse where the gaps in the market are, how the pandemic has changed perceptions of, and demand for, plant-based, and how retailers and brands can make the most of the category’s growth prospects. Plus, we’ll answer your questions.

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Julia Glotz


Freelance writer and editor

Julia is a writer, editor and consultant specialising in food and drink, with 15 years’ experience working in trade media. She was on staff at The Grocer for nine years, including five years as managing editor. As a freelance journalist, she contributes feature articles to The Grocer and other publications on a wide range of topics, including next-generation vending machines, soy use in the plant-based category and supermarket deli counters. For commercial clients, she conceives, commissions and writes branded content. She also runs training sessions on writing, editing and pitching skills.

Adam Womersley

Sales Director

Alpro UK & Ireland

Adam joined Alpro UK & Ireland as Sales Director in April 2019, and is responsible for managing Alpro’s long-term strategic relationships with customers across the multiple retail, wholesale and convenience, and foodservice channels – offering sales, category and shopper marketing support within the fast-growing plant-based & dairy-free sector. Adam has specialised in health and nutrition throughout his career, previously acting as Head of Consumer Health Care for Nestlé Health Science and Head of Pharmacy for Danone’s Early Life Nutrition business – working to bring health, through food, to as many people as possible in a sustainable way.

Katharine Shipley

Head of Innovation

Delicious Food Team, Co-op

Katharine Shipley joined Co-op’s Delicious Food Development team in 2015. Her current role as Head of Innovation sees Katharine lead a team of insight and culinary experts to shape and influence strategic direction using global trends, consumer behaviour and retail insight. Katharine also leads the Co-op Foodology Programme to bring food back to the heart of the business creating advocacy and supportive educational tools for colleagues.

Tesni Steele Jones

Consumer insight director


Part of Kantar's FMCG team, Tesni is an expert in consumer trends and shopping habits and works with some of the UK's largest manufacturers. She is a frequent commentator on all things grocery, including the ever-growing plant-based market. Her five years of experience working with Kantar's impressive data resources means she has a unique view of what sells, when, and why.

Gill Riley

Marketing Director

Quorn Foods UK

Gill was appointed to the role of Marketing Director at Quorn Foods in May 2020 and is responsible for overseeing all marketing communications and innovation in the UK and Europe. She also has ownership of the overall brand positioning, strategy and design, globally. Gill previously worked as Quorn’s International Marketing & Innovation Director for three years and prior to her career at Quorn Foods, Gill held senior marketing positions at Merlin Entertainments and Kellogg’s.


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