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MM+M Racial Equity Summit 2021
Date: February 10, 2021
Time: 12:00 p.m. - 2:30 p.m. ET
The implications of recent incidents of white privilege and police brutality against BIPOC individuals have heightened the focus on issues around diversity across the whole of society, including businesses, brands and the healthcare marketing industry. What do these events say about modern-day America? And what needs to be done to break the never-ending cycle of racism and its derivatives of microaggressions and implicit bias against BIPOC individuals? What is the role of business in leading change? And how can active listening within organizations turn talk into meaningful action? MM+M’s Racial Equity Virtual Summit will shed light on these topics and discuss how brands should respond in an authentic manner, the danger of opportunistic behavior and the toll this continued injustice places on BIPOC employees in their work and personal lives.
Session 1 – Showing up as your true self at work
12:00 p.m. - 12:40 p.m.
Workplace challenges abound for BIPOC employees. Consciously or unconsciously, employers and colleagues want them to present themselves in a manner that may not be true to who they are. How can pharma and healthcare organizations build inclusive and relatable cultures that empower all staffers to make their mark in their own way, thus tapping into boldness and authenticity as a business driver? How can the marketing function help spur essential change?
SPEAKERS
Session 2 – Diversity as a business imperative
12:45 p.m. - 1:20 p.m.
In COVID’s wake, having a diverse workforce is not just the right thing to do — it’s also good for business. Now more than ever in healthcare, it is crucial for organizations to employ people who look like their customers, whether they’re providers, patients or caregivers. How do you build the kind of authentically diverse culture that sets up a circa-2021 healthcare company for growth?
SPEAKERS
Session 3 – The agency diversity conundrum
1:25 p.m. - 2:00 p.m.
Medical marketing agencies have talked for decades about the importance of diversity in their ranks — but that talk hasn’t translated into action. At the leadership level of small and large agencies alike, BIPOC representation still lags behind the general U.S. population at large. The time for focus groups and listening exercises is over. What are the actions medical marketing firms can and should take to
achieve genuine diversity across their ranks?
SPEAKER
Session 4 – What it’s like to be Black on a pharma brand team
2:05 p.m. - 2:40 p.m.
Every company in pharma wants to diversify its ranks of brand marketers because that’s the best way to ensure that they are able to market effectively to a broad range of audiences. Yet for all the effort to this worthy end, brand teams remain disproportionately white. Why haven’t pharma’s attempts to diversify succeeded? And how can these companies move beyond virtue signaling to achieve real change?
SPEAKERS
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