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Global Flavors, Local Shelves: Predicting world cuisine trends for FMCG

Start Date:12 November, 2025

Start Time:15:00 CET

Duration:45 minutes

Abstract:


Join us for an exclusive webinar and explore how home cooking has evolved into a consumer’s lifestyle choice, driven by social media and global travel inspirations.

Learn how to predict the next big dish, what authenticity will taste like, and how to turn these insights into winning product concepts.

In this webinar, we will explore:
  • Current cuisine & consumer home-cooking trends for Europe, Africa, and the Middle East.
  • Key challenges in understanding local expectations, consumer taste preferences, and market needs.
  • How to translate insights into authentic taste experiences for your consumers – today and tomorrow.  
  • Solutions to key challenges, e.g., new alternatives to Smoke flavorings for EU.

We’ll also showcase how our proprietary prediction tool, Symvision AI™, and our consumer studies, combined with our flavor and ingredient expertise, can help you create the culinary future for your consumers’ kitchens and ensure global cuisine innovation in your products.

Don’t miss this opportunity to innovate your packaged food products and design future-proof food products. Register today and unlock authenticity in global cuisine for packaged goods.

General Enquiries:

marketing@cnsmedia.com

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Speakers

Sam Russell

Senior Marketing Manager - Savory EAME

Symrise

A seasoned marketing strategist with deep expertise in savory innovation across EAME markets. Sam’s career spans foodservice, ingredients, and consumer insights. He brings a unique ability to decode global culinary signals - from street food culture to plant-based evolution - and translate them into actionable trend forecasts and market-ready concepts.

Benedikt Henzler

Application Science & Technology Manager

Symrise

Benedikt has a true culinary foundation shaped in some of Germany’s top kitchens, and deepened through further food technology studies. His career includes extensive experiences working across the Middle East, where he helped develop new innovative concepts for some of the region’s leading brands. In his current role, he leads Symrise’s global culinary trend coordination across diverse markets - including Brazil, Mexico, Singapore, and China - decoding street food culture and consumer evolution to create the next generation of taste.

Elizabeth Green

Senior Journalist

CNS Media

Elizabeth is a Senior Journalist at CNS Media, which includes FoodIngredientsFirst.com and NutritionInsight.com. Her BA in Broadcast Journalism has given her insights into digital marketing, and both online and print platforms. She enjoys reading and creating articles on consumer trends and ingredient innovation.
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