The Cost Case for Moisture Mitigation

On Demand until August 23, 2019

Duration:60 minutes

Abstract:

This presentation is unique in that it does not focus on the usual “how-to” formats usually shared in moisture mitigation discussions but rather focuses almost entirely on financial impact moist concrete has on the building as a whole.

In this presentation you will learn:

  • The three main reasons why moisture mitigation systems are used. 
  • The risks and financial liabilities of installing flooring without performing moisture tests.
  • At the end, you will be able to easily justify the expense of a moisture mitigation system against the expected business revenue that operates on the installed floor.


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Speaker

Jeffrey B Johnson

Jeff Johnson is the Business Marketing Manager for MAPEI’s Floor Covering Installation Systems product assortment. Jeff brings to the industry more than 30 years’ experience in floor-covering installation product development and marketing. Practical experience in the construction industry and as a bench chemist gives Jeff a unique and exciting perspective on the FCIS line. Jeff began his career in the floor covering installation business as bench chemist formulating water based and reactive type adhesives working for the W.W. Henry Company located in California. From there he moved to Lancaster, PA where he held the roles of global installation product management and manager of the world renowned Armstrong floorcovering installation training school. He then moved to Dalton, GA (the carpet capitol of the world) where he was the VP of Marketing for Capitol USA where he was in charge of product development and strategic marketing. At present, Jeff is the Business Marketing Manager for FCIS at MAPEI located in Deerfield Beach, FL where he has been for the last 11 years. There he continues to drive sales growth, product innovation and education for floor covering installation products involved with the carpet, resilient and wood market segments.

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