Rebecca Brooks
Founder and CEO
Alter Agents
Human behavior has always fascinated Rebecca, which is one key reason why she entered the consumer insights field over twenty years ago and founded full-service marketing research consultancy, Alter Agents (www.alteragents.com). She feeds her curiosity by uncovering the complicated paths of today’s consumers to help clients such as SnapChat, YouTube, Activision, Viking River Cruises and others so they can make better decisions every day. Rebecca’s passion for creating a rich, energized and balanced work environment — while delivering exceptional quality and value - has created a true culture of collaboration at Alter Agents. She loves to share her thoughts speaking at conferences and writing for industry publications — and she loves to share her free time with her husband, two kids, two very handsome cats, and a fish that has lived well past his expiration date.
Devora Rogers
Chief Strategy Officer
Alter Agents
As Chief Strategy Officer at Alter Agents, Devora is responsible for helping her clients uncover what drives decision making for shoppers and consumers and designing thoughtful insights studies to solve some of the toughest brand challenges. She brings extensive digital media, shopper marketing and analytics experience to her work, as well as experience leading strategy teams in the U.S. and internationally. Devora was instrumental in pioneering new path to purchase methodology adopted by Google as the basis of their groundbreaking 2011 ZMOT study. Prior to joining Alter Agents Devora has worked, among others for Murphy Research, Inmar, Interpublic Group, and Yahoo. Devora has written for Huffington Post, AdAge, and iMedia and is a regularly featured speaker at industry and client conferences. She is co-author of Fire in the Zoo and her Tedx on the Future of Shopping and Retail has been viewed nearly 250,000 times.