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CMO Guide: 5 Things That Are Shaping The Future Of MarTech

Start Date:4/30/2019

Start Time:12:00 PM CDT

Duration:60 minutes

Abstract:

CMOs and digital marketers continue to navigate a MarTech landscape being bombarded with a wide array of technology options and buzzwords. With a landscape of over 7000 marketing tools, how does a marketing leader build and continually evolve their marketing capability to build competitive advantage and optimize business growth.

Stay relevant, and join this webinar with leading gaming company Activision and marketing data-science-as-a-service pioneer conDati to discuss the evolution of the martech stack and how data strategy is the key to unlocking next-gen marketing campaign effectiveness and ROI.


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Speakers

Jonathan Joseph

Chief Strategy Officer

conDati

Jonathan is a strategy and innovation executive with 20 years of experience in growth strategy and digital transformation. He joins conDati from Krux (acquired by Salesforce) where he held leadership roles across client strategy and solutions. At Salesforce, he led an innovation and data strategy team responsible for refining the go-to-market for a broad suite of consumer marketing capability. Previously Jonathan held business strategy roles at PwC and FTI Consulting.

Tim Cook

Director, Audiences & Marketing Optimization

Activision

Tim Cook is an industry thought leader in the digital advertising space, he brings deep experience in transforming digital marketing processes and architecting modern solutions to meet customer’s needs. He is a Principal Strategy and Operations at leading gaming company Activision, and prior to that he held customer solutions roles at Salesforce.com and Krux Digital.
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