Strategic Electrification - Satisfy the Demand with VRF Technology

START DATE:6/22/2021

Start Time:2:00 PM EDT

Duration:60 minutes


Strategic electrification is a movement to reduce carbon dioxide (CO2) emissions and costs by increasing energy efficiency and powering technologies with electricity drawn from sustainable sources. Buildings account for nearly 40 percent of annual global CO2 emissions produced by fossil-fuel burning equipment.

In response to this challenge, private and public decarbonization initiatives are driving the design and construction of more sustainable buildings equipped with electric-powered mechanical systems. Strategic electrification is happening now and is expanding along voluntary and mandatory, legislation-based pathways. Through this webinar, attendees will learn about the concept, objectives and drivers of strategic electrification and how Variable Refrigerant Flow (VRF) systems help solve its challenges and satisfy its requirements.
  • Describe the need for decarbonization in the built environment and explain the concept of strategic electrification.
  • Discuss public and private decarbonization initiatives.
  • Describe voluntary and mandatory pathways to decarbonization and the connection to energy efficiency and electrification.
  • Explain how electric-powered Variable Refrigerant Flow (VRF) systems support strategic electrification and address associated challenges.

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James DeBerry

Manager, Commercial Marketing

Mitsubishi Electric Trane HVAC US

James develops and executes marketing plans for Mitsubishi Electric’s commercial new product launches and existing product maintenance. With extensive corporate marketing experience, James most recently served as senior marketing manager at AT&T, Atlanta. He is a graduate of the University of Georgia with a degree in Journalism.

Sam Beeson

Manager, Utility Program Development

Mitsubishi Electric Trane HVAC US

Sam Beeson currently manages efficiency and utility programs for Mitsubishi Electric Trane HVAC US (METUS). With 40 years of experience working in the commercial refrigeration and HVAC industry, he’s spent the last seven years with Mitsubishi Electric working to support their rapid growth through his efforts in their strategic accounts and utilities group. He is passionate about personal and business change that supports environmental stewardship. He attended Snow College and Weber State University.



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