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View On Demand - NSW Road Trips Campaign - Industry briefing webinar

Start Date:03/12/2020

Start Time:10:30 AM AEDT

Duration:45 minutes


Join an industry webinar to find out about NSW Road Trips, an upcoming state-wide marketing program delivered by Destination NSW. 

Domestic travellers are seizing the moment to take a road trip and discover smaller regional towns, as borders reopen across the country. Find out how to take advantage of the increased number of NSW road trippers expected over the summer period.

In this webinar, you will: 
  • Hear about the NSW Road Trips marketing program
  • Learn about key marketing activity planned for the rest of the financial year
  • Get tips to leverage NSW Road Trips marketing to attract visitors to your tourism business or destination
  • This webinar will be delivered by Destination NSW and includes a Q&A session after the presentation. 
To learn more about how to develop, promote and sell tourism experiences in NSW, visit or contact


If you're already registered for the View On Demand - NSW Road Trips Campaign - Industry briefing webinar webcast, click below:



Steve Cox

Steve Cox is the Chief Executive Officer of Destination NSW, the state’s tourism and major events agency and the owner, manager and producer of Vivid Sydney. Prior to joining Destination NSW in May 2020, Steve was the Managing Director of Dymocks Retail for eight years where he launched several high-growth business channels for the company. Before serving Dymocks, Steve held senior roles in the fashion sector with David Jones and the Specialty Fashion Group. Steve holds an MBA with Macquarie University – Graduate School of Management and was a member of the Business Advisory Council for Greenfleet, a leading environmental not-for-profit organisation. As a passionate and energetic champion for Sydney and regional NSW, Steve’s focus is spearheading the strategic direction of Destination NSW including the review of the Visitor Economy Industry Action Plan 2030 to ensure NSW is the world's most successful tourism and events destination.

Shane McClelland

Shane McClelland is the Acting General Manager, Consumer Marketing at Destination NSW. Shane leads the Consumer Marketing division with functions including Marketing Campaigns, Public Relations, Partnerships and global operations, implementing key initiatives to drive visitation to NSW. Shane has a strong background in developing impactful marketing, communications, media and stakeholder engagement strategies, and has held a number of related roles with some of Australia's largest companies including Microsoft Australia, Canon and NRMA Motoring & Services.
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I agree to the Destination NSW Terms & Conditions and have read the Destination NSW Privacy Policy.
Destination NSW - Terms and Conditions
Destination NSW - Terms and Conditions By accepting attendance at the Webinar, I acknowledge I have read Destination NSW’s Privacy Policy, which is available here. Destination NSW’s Privacy Policy includes important information about our collection, use and disclosure of your personal information (including to provide you with targeted advertising based on your online activities). It explains that if you do not provide us with information, we have requested from you, we may not be able to provide you with the goods and services you require. It also explains how you can access or seek correction of your personal information, how you can complain about a breach of the Australian Privacy Principles and how we will deal with a complaint of that nature.
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By accepting attendance and viewing this webinar, I also consent for my personal information to be shared with Destination Riverina Murray Ltd, Destination North Coast Ltd, Destination Sydney Surrounds South Ltd, Destination Sydney Surrounds North Ltd, Destination Southern NSW Ltd and Destination Country and Outback Ltd for any of them to contact me with correspondence, and promotional and marketing materials.