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Knowing Your Customers in Today’s Experience Economy

Start Date:4/24/2019

Start Time:11:00 AM PDT

Duration:45 minutes

SUMMARY:

Customers will be won or lost based on the experiences companies are able to provide. The key to getting that right relies on customer engagement that evolves beyond enticing customers to cultivating learning relationships with them that grow and deepen over time.

Join us on April 24th where we sit down with Joseph Pine II, author of The Experience Economy, as he reveals why goods and services are no longer enough; what customers want are experiences—memorable events that engage each individual customer in an inherently personal way.

Find out how to prevent displacement from new market dynamics and set a foundation of process, people, and technology for making the shift to staging truly distinctive experiences that enhance the value to customers.


You'll hear about:

  • The value required to stage great experiences in the eyes of your customer

  • Three best practices to innovate and enhance the value delivered in the customer experience

  • Actionable steps to infuse customer insight into your broader business



If you're already registered for the Knowing Your Customers in Today’s Experience Economy webcast, click below:

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Speakers

Joseph Pine II

Co-founder, Strategic Horizons LLP
Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.

Ben Hudson

Editorial Director, Vision Critical
As a marketing, advertising and communications professional, Ben has worked with iconic brands such as Telus, Four Seasons, Boston Pizza, iHeartMedia, YVR and The University of British Columbia. Ben’s work has been recognized at the Lotus Awards, Applied Arts, Webby, CA, One Show, IABC and the Marketing Awards.

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