The New Age of PR Data:
A Look Ahead To 2022

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Start date: October 7, 2021 
PR pros know that being data-driven is about more than just collecting data. It’s about knowing how to analyze it properly, how to surface what’s relevant from the noise, and how to take action with data to realize tangible business benefits.

On October 7, Notified, in partnership with PRWeek, will bring together an exclusive, LIVE panel of PR leaders to discuss what’s next for PR data - its increasing importance in driving PR’s value and how it can be leveraged to create relevant, impactful communications.

When you attend this LIVE webinar, you’ll learn:

  • Why the “art and science” partnership of PR and marketing is vital
  • How data informs and enhances brand storytelling
  • Which opportunities artificial intelligence (AI) is opening up for PR pros
  • Why PR should care about non-traditional PR data inputs like ESG scores and NPS data

Hope to see you on October 7 at 2pm ET!


Sabrina Macias

Vice President, Global Communications


Sabrina is the Vice President of Global Communications for DraftKings, a role which oversees the company’s corporate communications, public affairs and corporate social responsibility teams. Prior to joining DraftKings, Sabrina worked at NASCAR as director of brand and consumer marketing communications, where she oversaw the company’s brand, consumer, events, multicultural and foundation communications. Sabrina spent 10 years of her communications career on the agency side most notably as Vice President, Multicultural Marketing at Edelman. Sabrina serves on the National Board of DEFY Ventures, a nonprofit aimed at helping change perceptions of the justice-impacted population. She is also a member of the New York Advisory Council for the Hispanic Scholarship Fund.

Brittnee Long

Performance & Digital Communications Leader


Susan Reilly

President and Founder

Reilly Connect

Susan Reilly is President and Founder of Reilly Connect, an award-winning senior communications consultancy devoted to helping clients bring clarity to their communications strategies and solutions. Reilly has been ahead of the curve at pushing clients to shape their stories using data-driven insights and technology so plans deliver measurable impact across channels. Reilly has extensive experience in the health and wellness, beauty and lifestyle, legal, pharmaceutical, biotech, fintech, and food sectors. Susan brings both right and left-brain strengths to the table with success and is devoted to helping integrate purpose wherever possible into client solutions. In addition to running the firm, Susan is considered one of the top media and C-suite communications coaches in the business. Susan and the firm are proud recipients of many awards. Most recently the firm was honored with a prestigious Silver Anvil Award by the Public Relations Society of America. Reilly has extensive theatre training and a love for the arts and comedy. Susan is an avid photographer and holds a license to sail 50-foot vessels. She is a proud mother of three amazing children and splits her time between the firm’s Chicago and Denver offices. Reilly graduated cum laude from Albion College, Albion, Michigan and completed additional course work at Northwestern University.

Ben Chodor



Gideon Fidelzeid

Managing Editor


Gideon Fidelzeid is managing editor of PRWeek, a position he has held since September 2010. He also serves as senior producer with Haymarket Studio, the custom content arm of PRWeek and other Haymarket Media publications. In his two decades at PRWeek, he has played an integral on some of the brands’ most well-known properties, including the PRWeek Awards, PRDecoded (the brand’s annual conference), Best Places to Work, the annual Agency Business Report, as well as numerous roundtables, webcasts, and other in-person and virtual gatherings. Prior to his stint at PRWeek, Fidelzeid was managing editor of MetroSports Magazine, a participatory sports publication that covers the New York, New England, and Mid-Atlantic regions.

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