
Scott Rines
Chief Revenue Officer
Swoop
Scott is Chief Revenue Officer for Swoop, the leader in privacy-safe exclusive patient audiences for healthcare that empowers the world's foremost pharmaceutical brands to better educate patients about disease states and the therapies that could remedy their conditions. Scott brings over 20 years of building performance-focused client development teams in health care and consumer packaged goods. He previously served as Chief Revenue and Marketing Officer for Government Solutions Group as well as SVP of Business Development for Catalina Marketing.

Lauren Jacobson
Group Director Performance Acceleration
Initiative
Lauren Jacobson has worked in pharmaceutical advertising for over a decade supporting roles in digital partnerships, traditional planning and, most recently, digital analytics. She is currently working at Initiative on the Merck account with her primary responsibility focusing on audience strategy, activation and measurement across oncology, vaccines & hospital brands.