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Managing Your Bank's COVID-19 Social Media Strategy

Start Date:5/8/2020

Start Time:1:00 PM EDT

Duration:60 minutes

Abstract:

As the COVID-19 pandemic impacts life for all Americans, banks are moving quickly to reconfigure services, shift employee work arrangements and address the disruption of their marketing strategies. Social media is an important tool to help banks serve their customers in the short-term and build deeper connections with their communities. Join Gremlin Social CEO, Doug Wilber, Jermal Seward II, Chief People Officer from Saint Louis Bank, and Alyssa Schwabe, Digital Marketing Specialist from Johnson Financial Group to learn the guiding principles for a pandemic social strategy that will serve immediate customer needs during the crisis and maintain customer loyalty and brand health in the long-term.

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Speakers

Steve Polestak

Director

ABA

Doug Wilber

CEO

Gremlin Social

Doug Wilber is the CEO of Gremlin Social, an integrated solution that combines social media marketing with ABA-endorsed compliance tools to make it easy for financial services companies to master the social media landscape and engage customers using social networks. Gremlin Social helps ensure safe use of social media communication while maximizing social marketing campaigns, guiding strategies, and monitoring returns on investment. Doug has worked in the fintech space for more than a decade and has experience working with Discover Financial Services, PYMNTS.com, and Assembly Payments, among others. He’s also advised a number of fintech-focused startups in the Greater St. Louis area.

Robin Gordon

SVP Endorsed Solutions

ABA

Jermal L. Seward II

Chief People Officer

Saint Louis Bank

Alyssa Schwabe

Digital Marketing Specialist

Johnson Financial Group

 
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