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Colorful innovation: Navigating your brand through the new COVID-19 reality

Start Date:November 10, 2020

Start Time:16:00 CET

Duration:45 minutes

Abstract:

How color can lift your product innovation 

The COVID-19 pandemic has had a profound impact on consumer behavior and trends. Lengthy lockdowns, social distancing, restricted opening hours and a heightened focus on hygiene are now an integral part of this new reality. 
 
The outcome of these extensive changes will define consumer behavior in the near future – and potentially for some time to come. 

The food and beverage industry has been particularly hard hit during these challenging times. But recent history tells us that the brands that innovate in a crisis come out ahead.  
 
At Chr. Hansen Natural Colors, we can help you navigate this new reality with exciting new opportunities for innovating with color. 

What you’ll learn 

In this webinar, we’ll share the latest trends and how they have evolved under COVID-19, the trends that have emerged under the crisis, and how brands are using natural colors to successful innovative their product portfolio.  

We’ll be looking at:
  • Consumer behavior
  • New opportunities for product development
  • Inspiration for your application 
And there will be time to address any questions you may have at the end of the webinar.

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Speakers

Erica Franco

Marketing Manager for Western Europe and Northwest Africa

Chr. Hansen Natural Colors

For the past 13 years, Erica has worked with global food production companies in EMEA and Latin America. Her focus includes brand and product management, innovation and new product development, and digital marketing. She currently helps Chr. Hansen Natural Colors’ customers develop marketing and product strategies to increase brand value and profitable gain of market share using design thinking and trend hunting as critical tools.

Agata Pajak

Global Marketing and Insight Expert

Chr. Hansen Natural Colors

Agata has worked for global food ingredients manufacturers in Denmark, China, and Zambia. She brings a colorful perspective to global market assessments and trend hunting within the confectionery, vegan and meat analogues, meat and prepared foods, pet food, and nutraceutical industries.

Gaynor Selby

Editor

CNS Media

Gaynor is an Editor of FoodIngredientsFirst.com, working in print and digital publishing for 20+ years, specializing in food and nutrition since 2012. She has a wealth of industry contacts, writes on a variety of subjects and has built up an extensive back catalog of articles and features across all CNS media platforms.


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