Registration Header
REGISTER TODAY!

The Future of Advertising Insights is Here: Creative Insights for a Digital World, Modern Consumer and ROI-Driven Company

Start Date:2/7/2019

Start Time:12:00 PM CST

Duration:60 minutes

Abstract:

This webinar pulls together information from several studies and affirms that, as digital has changed the way consumers experience brand messaging, digital creative testing is integral to your brand’s success.

Resident advertising research expert Katie O’Connor and Sam Wood, head of Zappi’s advertising products will reveal how you can make your advertising testing more streamlined, automated, and intelligent.

This webinar includes:
• How current approaches to advertising testing aren’t keeping pace with changing consumer habits
• Data on what kind of ads perform best in what context
• Second by second analysis of politically provocative, social, and funny ads to show what themes and strategies will work best for you throughout 2019
• Technology first approaches that save you time and money very day
• Our predictions for advertising insights in the future

*By Registering for this AMA Event, you agree to the Terms and Conditions outlined in the AMA Privacy Policy.

If you're already registered for the The Future of Advertising Insights is Here: Creative Insights for a Digital World, Modern Consumer and ROI-Driven Company webcast, click below:

ALREADY REGISTERED?

Speakers

Katie O'Connor

Katie O’Connor is the VP of Client Transformation for Zappi where she works with clients and internal teams to develop research programs which are more agile and responsive to business needs. Her previous experience spans Incite, C Space, and System 1. She has experience with various research methods, helping clients solve problems, and leveraging consumer insight to make evidenced based decisions.

Sam Wood

Sam Wood is an agile-qualified technically minded product enthusiast, passionate about delivering engaging solutions. He currently works as a product owner for Zappi’s advertising solution set. Experienced in managing and delivering innovative, global products, through collaboration with internal and external stakeholders at all levels of the business.
First Name
Last Name
Email Address
Company
Job Title
State/Province
Country
Zip Code