The Future of Advertising Insights is Here: Creative Insights for a Digital World, Modern Consumer and ROI-Driven Company Registration

Start Date:2/7/2019

Start Time:12:00 PM CST

Duration:60 minutes

Abstract:

This webinar pulls together information from several studies and affirms that, as digital has changed the way consumers experience brand messaging, digital creative testing is integral to your brand’s success.

Resident advertising research expert Katie O’Connor and Sam Wood, head of Zappi’s advertising products will reveal how you can make your advertising testing more streamlined, automated, and intelligent.

This webinar includes:
• How current approaches to advertising testing aren’t keeping pace with changing consumer habits
• Data on what kind of ads perform best in what context
• Second by second analysis of politically provocative, social, and funny ads to show what themes and strategies will work best for you throughout 2019
• Technology first approaches that save you time and money very day
• Our predictions for advertising insights in the future

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Speakers

Katie O'Connor

VP of Client Transformation

Zappi

Katie O’Connor is the VP of Client Transformation for Zappi where she works with clients and internal teams to develop research programs which are more agile and responsive to business needs. Her previous experience spans Incite, C Space, and System 1. She has experience with various research methods, helping clients solve problems, and leveraging consumer insight to make evidenced based decisions.

Sam Wood

Product Owner, Zappi's Advertising Solution Set

Zappi

Sam Wood is an agile-qualified technically minded product enthusiast, passionate about delivering engaging solutions. He currently works as a product owner for Zappi’s advertising solution set. Experienced in managing and delivering innovative, global products, through collaboration with internal and external stakeholders at all levels of the business.