Great Email is an Art and a Science -- Best Practices for Email Marketing

I am a Senior Marketing Consultant with the Salesforce Marketing Cloud. Fascinated by new forms of communication and technology, I drive thought leadership through innovation and take an active interest in consumer behavior & digital trends across the online marketing space. My in-depth understanding of technology, people, and the interaction between the two, helps me identify marketplace trends and create engaging campaigns. My client portfolio at Salesforce has included Belk, Florida Power & Light, Newell / Rubbermaid, Office Depot, Crate & Barrel, PetSmart, HSN, Michaels Craft Store and The Gap. Prior to joining Salesforce in 2013 (I joined through the acquisition of ExactTarget), I was a Sr. Account Manager and Marketing Strategist with Yesmail, an ESP. I earned my B.A. in Studio Arts from Lynchburg College in Lynchburg, VA and my M.I.T from AIU in Atlanta, GA. When I’m not working, you may find me spending time with my family, friends and dog, Pablo at a David Gray concert near you.

A Product Marketer at Salesforce focused on Email and Content in the Marketing Cloud, I love finding stories in the data and staying current with industry trends. As a former Marketing Consultant, I spent 4 years working in the Customer Success Group at Salesforce providing marketing strategy and guidance to brands of all sizes, from Fortune 500 retailers to small business non-for-profits. Previous roles include Digital Brand Marketing at Bath and Body Works and Global Brand Marketing at ExactTarget. I'm passionate about improving the customer experience and providing the tools to make it easier for companies to connect the customer journey.