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Adapt and thrive: Advanced strategies for F&B manufacturing success in the new normal

Start Date:OCTOBER 7 2020

Start Time:2:00PM SGT

Duration:60 minutes


Massive transformation is taking place in the food & beverage industry, shaped by shifting consumer trends in our rapidly changing world. The global situation today has put immense pressure on consumers and manufacturers alike, forcing them to deal with shrinking budgets and discerning tastes.

We are witnessing an explosion of complexity in consumer demands. Superior product performance is no longer sufficient to stay competitive in the market. Only companies who can move beyond disconnected, siloed supply chain systems and outdated automation capabilities will define the future.

In our webinar, you will learn:
  • What key trends are shaping the food & beverage industry
  • What leading companies are doing to adapt
  • How complexity impacts your product lifecycle and value chain
  • How you can use market complexity to boost your competitive edge
  • How Siemens business solutions can provide you with an unstoppable advantage


Jai Samtani

Sr Director Digital Transformation – Consumer Products and Retail Industry


Jai has over 22 years in enterprise software experience, with over 17 years in the Consumer Products and Retail industry and has held positions in both large and small software companies. Prior to joining Siemens, Jai worked with a large MNC specializing in R&D and Labeling enterprise software, currently he is the Sr Director, Digital Transformation Asia Pacific for the Consumer Products & Retail industry with Siemens Digital Industries Software. In his role at Siemens he is responsible for Portfolio development, industry strategy (including SI partnerships), solutions, and executing the go to market for the AP Zone. Building strong partnerships, sharing commercial insights, trends thus laying the foundation for our customers to execute their Digitalization road map. Over the last 12 years has worked with many global CPG companies to enable their digitalization strategy and vision by delivering solutions that help them manage the lifecycle of a Product, Brand and associated products. With a passion for music and acoustics, has been a disc jockey in his yesteryear and enjoys mentoring, coaching young minds in his spare time.

Sebastian Bersch

Portfolio Development Manager – Manufacturing Solutions


Sebastian Bersch graduated from Zeppelin University, Germany, and WITS University, South Africa, majoring in Corporate Management & Economics. Sebastian was the General Manger and CEO of IBS Shanghai, a leading supplier of quality and operations software for the discrete industries, prior to joining Siemens Digital Industries Software with a merger in 2017. In the process of that integration he broadened his product spectrum by taking on the Lead Portfolio Development position for the whole Manufacturing Operations Management (MOM) segment in APAC. He has since been involved with a number of enterprise projects for DI SW and has also been promoted to additionally run the Portfolio Development for the Manufacturing Engineering (MFE) segment. Sebastian has almost 10 years experience in sales and implementation of manufacturing software solutions and manages a team of manufacturing experts that support Siemens customers to plan and run their operations more efficiently and with greater levels of quality and flexibility. Beyond that Sebastian serves at the Asia Pacific board of MESA, a global think tank for the improvement of business results and production operations in manufacturing companies by the application of information technology.

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