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Understanding Today’s Better-for-You Snack & Bakery Market


On Demand until December 2, 2022

Duration:60 minutes

Abstract:

Within the past several years, a variety of product dynamics within top snack and bakery categories have proven effective at attracting shopper attention and driving incremental sales growth. These product areas include nutritional additions, like boosted fiber or protein, as well as reductions in scrutinized ingredients like added sugar or sodium. And some category-disrupting innovators are bringing bold, new, health-forward product formats to market, capitalizing on strong momentum for plant-based foods.

This webinar will delve into these dynamics, with looks at:
  • Recent sales and market data related to product traits driving market activity
  • Innovative products capturing new consumers through outside-the-box thinking
  • Opportunities to enter these markets through new formulation strategies


Speaker

Marcia Mogelonsky

Director of Insight

Mintel

Marcia has been at Mintel since 2000, first as an analyst in U.S. Reports, and then with Mintel Food and Drink, the platform she helped create in 2009. Her major focus has been on confectionery and snacks. While with U.S. Reports, Marcia authored the first premium chocolate report; since then she has written on all aspects of the confectionery industry. She also has a deep understanding of consumer demographics and trends. Prior to joining Mintel, Marcia had her own consulting firm. She participated in ideation and innovation sessions for a host of clients, from Singapore Airlines to Schott Glass, Hershey, Mars, and Lotte (Japan). She is the author of two books: “Everybody Eats” and “Who’s Shopping for Food and Drink,” and co-author of “The Seasons of Business.” Marcia holds a B.A. and M.A. from McGill University, Montreal, and a Ph.D. from Cornell University. In her previous career, she was a field archaeologist, participating in excavations around the Mediterranean.

Douglas Peckenpaugh (Moderator)

Director of Content Strategy

Prepared Foods

Douglas J. Peckenpaugh is Group Editorial Director of Snack, Bakery, Cannabis, Meat, Candy and Food Safety for BNP Media. He has over two decades of publishing experience following the food industry from farm to fork, covering agriculture, ingredient processing, CPG and foodservice R&D, retail and restaurant menu trends, and retail grocery branding. He is a member and past president of the International Foodservice Editorial Council. Doug studied Professional and Creative Writing at Purdue University.

Sponsors

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Understanding Today’s Better-for-You Snack & Bakery Market
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