On-Demand until November 19, 2026
Duration: 60 minutes
Abstract
Join us for an exclusive look into the future of the protein industry with The National Provisioner’s 2024 State of the Industry webinar, a key feature of our October eMagazine. Dive deep into transformative insights as consumer research experts from Circana take the stage. Don’t miss the chance to hear from Chris DuBois, Circana’s Executive Vice President and Perimeter Practice Leader, alongside the insightful Madalene Nelson. Together, they’ll explore the dynamic areas of the protein category that are experiencing explosive growth. Secure your spot now—this is a session you won’t want to miss! Learning objectives:
- Learn how consumer spending is influencing new product development
- Get up to date on challenges and opportunities for meat and poultry products
- Understand consumer food spending trends to position your business to grow in 2025
 Madalene Nelson Senior Director, Client Sales & Insights Circana Madalene Nelson is the Senior Director of Client Sales & Insights at Circana, where she leads select verticals for a key protein industry client. She joined Circana in 2023, bringing with her 18 years of experience from Anheuser-Busch, where she specialized in retail sales and category management. Throughout her career, Madalene has worked with a wide range of national and regional accounts, driving growth across various retail channels. At Circana, she leverages the company's extensive consumer purchase behavior datasets to provide clients with cutting-edge tools that drive sales, performance, and profitability within the CPG and retail sectors.  Chris DuBois Executive Vice President, Perimeter Practice Leader Circana Chris DuBois is the Executive Vice President overseeing Circana's Fresh Foods Practice. He specializes in driving sales, performance, and profitability for clients within the CPG and retail sectors.
Responsible for leading a portfolio of key clients and managing dedicated teams for the fresh foods industry, DuBois leverages Circana’s extensive consumer purchase behavior datasets to provide clients with advanced tools for success. His role encompasses accountability for revenue, marketing, operations, and business development in the Fresh Foods Practice, with a focus on client growth and satisfaction.
Throughout the year, DuBois contributes to industry discourse by speaking at major events hosted by esteemed organizations, and frequently has expertise featured in reputable media publications. He is passionate about contributing to the growth and success of his clients and the industry as a whole.
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