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The Anti-Debate: How the PR/Marketing Partnership Should Evolve in 2021

 

Abstract:

In a recent Notified/PRWeek survey of global PR leaders, more than 83% of respondents agreed: “The lines between PR and marketing are more blurred than ever before.”

Building a close relationship between the two disciplines is increasingly important. In most organizations, it’s not always clear-cut when determining who’s responsible for driving key business objectives.

In the spirit of election season, we’re holding PRWeek’s first-ever anti-debate. In this exclusive discussion, PR and marketing leaders will come to the virtual stage to discuss how each can learn from one another and improve in the following areas:

  • Embracing data and analytics
  • Creating concise, compelling messaging
  • Building meaningful, actionable dashboards
  • Proving value and ROI to the C-suite

No vitriol. No yelling. No crosstalk! Just a lively discussion where each guest will discuss a variety of issues revealed by the survey, how it relates to their area of expertise and best practices and tips that all PR pros can put into action.

WATCH NOW.



Featured Speakers Include:

Jen Sey

SVP and CMO

Levi Strauss & Co.

Linda Rutherford

SVP and CCO

Southwest Airlines

Stuart Smith

Chief Marketing & Growth Officer

CAULIPOWER

Ben Chodor

President

Intrado Digital Media

Gideon Fidelzeid

Managing Editor

PRWeek





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