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The Anti-Debate: How the PR/Marketing Partnership Should Evolve in 2021

 

Abstract:

In a recent Notified/PRWeek survey of global PR leaders, more than 83% of respondents agreed: “The lines between PR and marketing are more blurred than ever before.”

Building a close relationship between the two disciplines is increasingly important. In most organizations, it’s not always clear-cut when determining who’s responsible for driving key business objectives.

In the spirit of election season, we’re holding PRWeek’s first-ever anti-debate. In this exclusive discussion, PR and marketing leaders will come to the virtual stage to discuss how each can learn from one another and improve in the following areas:

  • Embracing data and analytics
  • Creating concise, compelling messaging
  • Building meaningful, actionable dashboards
  • Proving value and ROI to the C-suite

No vitriol. No yelling. No crosstalk! Just a lively discussion where each guest will discuss a variety of issues revealed by the survey, how it relates to their area of expertise and best practices and tips that all PR pros can put into action.

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Featured Speakers Include:

Jen Sey

SVP and CMO

Levi Strauss & Co.

Linda Rutherford

SVP and CCO

Southwest Airlines

Stuart Smith

Chief Marketing & Growth Officer

CAULIPOWER

Ben Chodor

President

Intrado Digital Media

(Moderator)

Gideon Fidelzeid

Editorial Director

PRWeek


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The Anti-Debate: How the PR/Marketing Partnership Should Evolve in 2021
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