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The acceleration of digital health technologies and the impact on adherence in a post-pandemic era

Date:7/15/2021

Time:1:00 PM EDT

Duration:60 minutes



As the U.S. emerges from COVID-19, in-person patient office visits and pharmaceutical company access to healthcare providers are slowly rebounding. However, we are still nowhere close to pre-COVID levels.  

As behaviors have changed over the past year, in-person care may never be the same. With the acceleration and adoption of new behaviors across healthcare during the pandemic, providers, patients and life science marketers are leaning into technology solutions in new, innovative ways.

“Digital engagement” has had an even greater role,  and necessary role, as the centerpiece of the commercial and marketing strategy for pharmaceutical brands, with a focus on providing integrated access to clinical resources that are critical - educational, financial and behavioral information -  throughout the patients’ treatment journeys. 

This webcast will explore new behaviors and trends of “digital care delivery,” and the health industry’s ability to support providers at the point-of-prescription as well as patients from first fill persistency to treatment compliance, through the execution and impact of emerging digital channels.  

Educational takeaways: 
  1. Behavior Adoption:  What new provider and patient behaviors are here to stay in a post-COVID world?
  2. Technology Impact:  How Pharmaceutical brands are supporting providers in the EHR (Electronic Health Record) at point-of-prescription and impacting patients shortly after the point-of-prescription to maintain healthy treatment journeys.
  3. Measurement: What are real-world examples from providers that are leveraging point-of-care digital engagement to drive first fill, including new-to-brand and returning-to-brand fill impact, providing patients with the information they need to impact adherence? 
  4. Looking ahead:  What is next for non-personal strategies for targeted personalized patient-centric engagement. 


Speaker

Andrew Burns

Chief Growth Officer

DrFirst

In his role as Chief Growth Officer, Andrew is charged with the strategic and commercial growth of DrFirst’s digital solutions. Over the past 20 years, Andrew’s leadership has resulted in more than tenfold annual revenue growth. Prior to joining DrFirst, Andrew held C-level positions at some of the industry’s most successful companies, including Epocrates, Sermo, and Gobiquity Mobile Health. He holds an M.B.A. from the University of Arizona – Eller College of Management, and an undergraduate degree in Political Science from University of Western Ontario in Canada.

Ellen Lehrich

Associate Principal

Evolution Road

Since 2010, Ellen has served in a variety of roles at Evolution Road and in her current role as an Associate Principal, she leads a team that specializes in working with clients on setting digital strategy and innovation planning, tactical execution, measurement planning and ongoing optimizations for HCP and consumer facing plans to achieve brand objectives and drive maximum performance. Prior to Evolution Road, Ellen has held a variety of marketing and operational positions across the health care space including Memorial Sloan Kettering Cancer Center, Mount Sinai Hospital, Medscape.com, Oncology.com and Pfizer (formerly Pharmacia). Ellen received her undergraduate degree in Health Policy and Administration from Penn State University and has been working in the health care sector for more than 28 years. Ellen resides in New Jersey with her husband and three sons.

Colin Banas, M.D., M.H.A.

Chief Medical Officer

DrFirst

Colin is an Internal Medicine Hospitalist and former chief medical information officer for VCU Health System in Richmond, Virginia. He has testified before the U.S. Senate and the Office of the National Coordinator (ONC) on health IT and the Meaningful Use program, and is a former Health IT Fellow for the ONC. His interests center on the role of big data and analytics on patient outcomes and on novel forms of clinical decision support that are outside the realm of traditional rules and alerts, including real-time dashboarding and intuitive usability designs. He also helped spearhead the VCU effort to participate in the Open Notes initiative, where patients have access to their clinical documentation in real time. In 2017, Colin received the HIMSS-AMDIS award for Physician Executive of the Year from his peers. He earned a bachelor’s degree from University of Virginia, his M.D. from Eastern Virginia Medical School, and a master’s in Healthcare Administration from Virginia Commonwealth University.

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