Larry Levin
Executive Vice President, Market and Shopper Intelligence
IRI
Larry Levin is Executive Vice President of Market and Shopper Intelligence at IRI, working with clients of all sizes and their c-suites to help them deliver better growth to their businesses. He has spent his entire career in market research, leading engagements for many of the world’s largest manufacturers and retailers including Pepsi, Coke, Starbucks, Microsoft, Disney, Lexus, Porsche, Nissan, Infiniti and Audi, as well as dozens of mid-sized companies across food, beverage and other CPG categories. At IRI, Larry oversees commercial sales strategy and drives new product adoption among clients. As one of IRI’s key thought leaders, he is a frequent speaker at industry events including The Beverage Forum, Shopper Marketing, HOP—State of Mass Beauty, FMI, New Products Innovation, NFRA and CSPA and has been a guest on Bloomberg Television’s Surveillance program as well as quoted in numerous publications.
Casey O’Neill
Senior Product Development Manager
Boston Beer Company
Casey O’Neill is a senior product development manager of the Boston Beer Company and proud Advanced Cicerone. Casey lives her passion for science every day in the innovation lab where she’s been the brains behind creating and testing new products for 10 years. She’s currently pursuing her third degree in Food Sciences, after completing a Major in Biology and a Masters in Innovation. In 2016, Casey realized that she and her friends lacked options for light, refreshing drinks that fit their social, active lifestyles, and she became determined to solve the problem herself. Enter Truly. Her favorite flavor is Grapefruit, and it holds a special place in her heart as one of the original three flavors she created.
Joah Santos
CMO
BERA - Predictive Brandtech
Pioneering, in the early 2000s, the combination of behavioral economics, human evolutionary psychology, and tribal anthropology, to solve problems that conventionally are seen as marketing issues. This led to the creation of POV - (Purpose | Objective | Vision)™ a strategy that linked the three benefits all humans seek. Dove - Real Beauty, awarded as the campaign of the century, was the first to benefit from this new strategy.
Now as CMO of BERA, he joins a dream team of top professionals that developed a platform to link brand to business and use predictive analytics to help prescribe the correct course of action to achieve financial objectives based on the causal analysis.