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Inside Voices: Purpose-Driven Employee Engagement as a Catalyst for Change

Start Date:7/22/2020

Start Time:2:00 PM EDT

Duration:60 minutes

Abstract:


We’re living in a time of unprecedented change – some of it devastating, some of it long overdue. The impacts of the global pandemic and our current reckoning with systemic racism will be felt for decades. People have united to demand justice, safety, dignity, economic security, and a complete re-imagining of the institutions and practices that shape our lives. 

It’s no wonder employees are challenging employers to take concrete action, accelerating revolution from the bottom up. The result: a new level of employee engagement is required.

This WE-hosted discussion will help inform and inspire marketing and communication leaders on how to re-imagine employee engagement by building and connecting to a more powerful sense of purpose within their organizations.

Featuring industry leaders representing top brands, this webcast will tackle a range of topics such as:
  • Moving beyond standard definitions of employee engagement and forging deeper connections with employees
  • Building a durable purpose. Is your purpose strong enough to weather storms and flexible enough to grow?
  • Identifying actions that build resilient, sustainable change versus in-moment reactions
  • Navigating internal stakeholders and synthesizing multiple points of view
  • How to bring empathy, urgency and action as an agitator for change within your organization
  • Key results from WE's recent study, "Leading with Purpose in an Age Defined by It," will be shared

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Speakers

Letty Cherry

Head of global employee, leader and culture communications

Microsoft

Letty Cherry leads global employee and executive communications for Microsoft with a strong focus on helping to evolve the culture of the company. She is known for her teamwork, collaboration and strategic thinking. In her 11 years at Microsoft, Letty has led a number of communications teams, locally and globally, focusing on AI, Quantum Computing, Xbox, Microsoft Research, advertising and more. Prior to Microsoft, Letty was VP of television and marketing for Bodog, a high-growth entertainment and technology company. She has also worked in marketing and communications for companies in the tech, airline and publishing sectors such as Kodak, Creo, Air Canada and Now Public. Letty was born in Calgary, Alberta, Canada. She lives with her husband and twin 10-year-old girls in Kirkland, Washington. Her motto is, “if you can’t laugh, what’s the point?”

Tina Tuttle

Head of executive and enterprise communications

Novartis US Pharmaceuticals

In this role, Tuttle is responsible for building and protecting reputation, engaging employees, driving culture and managing change. She is a purpose-driven team leader committed to delivering high-impact, authentic communications that drive reputation and create an empowered and inspired work environment. Tina has been with Novartis for 14 years and has experience across all aspects of global and local communications, including public relations and reputation, executive and employee communications, change management, culture and engagement, issues management, media relations, spokesperson development, social media and patient/influencer advocacy. Tina’s previous roles at Novartis included Director, Innovation, Operations and Measurement, Novartis Oncology; Director, Internal Communications and Media Relations, Novartis Oncology; Franchise Business Partner, Critical Care Business Unit, US Pharma; and Director, Brand Public Relations, US Pharma . Prior to joining Novartis, Tina held leadership roles at Cohn & Wolfe and Ketchum. Tina holds a marketing degree from St. John’s University. She lives in Morristown, NJ with her husband Sam and two daughters Grace (12) and Charlotte (9).

Justina Chen

cofounder

Chen & Cragen

Storytelling runs in Justina Chen’s blood. After all, her middle name means illuminate, which is what story does: it throws light on a message. Justina is a story strategist to leaders, an award-winning novelist, and the co-founder of Chen & Cragen. Creating Vision Narratives for senior leaders is her single-most sought after offering, especially now when leaders and organizations must communicate their Worthy Purpose to employees and customers. Seen as a thought leader on executive communications, Justina joined The Rockefeller Foundation’s twelve-person convening on storytelling for social good, along with CNN, BBC, NPR, and Google. Her YA novels have won several accolades, including the Asian Pacific American Award for Literature. She graduated Phi Beta Kappa from Stanford University where she won the Dean’s Award for Service. Justina calls Seattle home, yet feels at ease wherever she goes so long as she has her coconut black tea, journal, and pen.

Noah Keteyian

SVP, corporate reputation & brand purpose

WE Communications

Noah Keteyian is WE’s senior vice president of corporate reputation and brand purpose. Noah counsels clients to advance executive thought leadership, brand purpose platforms, issues preparedness, talent and culture, and global media relations for a range of organizations that have included Microsoft, the Bill & Melinda Gates Foundation, Portland General Electric, Intel, Khan Academy, Ste. Michelle Wine Estates, and Global Philanthropy Forum. He works closely with client executives to advance their voice with internal and external stakeholders across digital, experiential and thought leadership forums. Noah also led the development of “Leading With Purpose in an Age Defined by It,” a joint research project between WE and Quartz Insights to identify trends in purpose and social impact leadership. Previous to WE, Noah led corporate social responsibility teams at Cone Communications, spearheading purpose campaigns for brands including Nestlé, General Mills and AMC Theaters. While at Cone, Noah developed sustainability reports and social media engagement strategies; realigned strategic philanthropic efforts; and led stakeholder campaigns around issues of water, waste, energy and conservation. Noah also builds on a diverse background as entrepreneur and policy advocate. Running a nonprofit community development effort, he created self-sustaining programs and dynamic media partnerships connecting government, industry and talent. As a young entrepreneur and small-business owner, Noah championed the creative economy movement in New England as a solution to workforce outmigration challenges. Noah lives in Seattle with his wife and two children. He has served in various capacities as a supporter of the arts from state arts commissioner to family electric guitar purchaser.
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