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A Roadmap for Brands: Staying Prepared and Flexible in an Uncertain 2021

Start Date: 1/20/21

Start Time:2:00 PM EST

Duration:60 minutes

Abstract:



From a pandemic that nobody saw coming to a historic election and more, 2020 was a year full of dynamic change. Now, with vaccines and the possibility of a growth economy on the horizon, brands must prepare for a 2021 that is uncertain yet potentially full of opportunity. PR, communications and marketing professionals will have to come into next year with a plan, but also remain agile to succeed. Join Critical Mention and two communications experts who have worked with some of the biggest brands in the world to discuss what lies ahead this year. 

The Critical Mention Earned Media Suite is the fastest, most reliable all-in-one PR and communications platform featuring global media monitoring, a media contact database and robust analytics. PR and digital agencies, educational institutions, healthcare organizations, not-for-profits, financial organizations and government entities use Critical Mention to track, measure, grow and share their brands.

Attendee of this webinar will be able to: 
  • Get insights on building a flexible communications plan for the uncertain year ahead
  • Understand how brands can quickly pivot strategy and messaging as change arrives
  • Hear from experts about how organizations of different sizes in various industries can adapt
  • Learn why earned media will play an outsized role in branding for 2021

If you're already registered for the A Roadmap for Brands: Staying Prepared and Flexible in an Uncertain 2021 webcast, click below:

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Speakers

Zack Jenkins

VP of sales and account management

Critical Mention

Zack Jenkins joined the Critical Mention team in 2011 as a sales executive, was later promoted to sales director and was promoted again in 2018 to vice president of sales and account management. He currently shapes the organization's sales and go-to-market strategy, as well as negotiating partner agreements. Before joining Critical Mention, Zack worked as a private wealth manager at Allen Partners. He graduated Cum Laude from Boston University and also attended Copenhagen Business School.

Mike Jackson

Founder

2050 Marketing

Mike Jackson is an innovator and leading marketing communications professional with a passion for building brands for visionary entrepreneurs and global fortune 500 companies. Mike is an on-air contributor for CNBC a unit of NBC Universal. He provides expertise as a marketing analyst, guest commentator and contributor, on various industries and topics ranging from tech companies: Facebook, Google, Amazon and Apple, to consumer product companies: Pepsi, P&G, and Nike, to sports: NBA, NFL, and MLB and automotive brands: Tesla, Ford and GM. Mike is also the founder of 2050 Marketing in the Silicon Beach area of Los Angeles.

Martha Miller

VP, CPG and marketplace lead

Ketchum

Martha Miller is a vice president within Ketchum’s CPG practice and is also the DC marketplace lead. In this role, she oversees the Clorox retail business and is responsible for driving forward integrated brand engagement strategies. She has spent 3 years helping to architect PR programming which included launching an innovative new technology to detect coughs and sneezes, kicking off the Clorox brand’s purpose campaign What Comes Next Project, and supporting the brand through the global pandemic leading to a No. 1 rank on the Axios Harris Poll 100 corporate reputation rankings. Prior to her current role, Martha lived in New York City and supported CPG work across accounts on Unilever, Amazon, P&G Prestige and L’Oreal. Martha is an avid podcast listener and enthusiastic Bravo fan, of which she listens/watches both with her dog named Gigi.
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