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Beyond the Bot: Improving Omnichannel Patient & HCP Engagement with Conversational AI

Date:3/16/2021

Time:1:00 PM EDT

Duration:60 minutes



A practical and pragmatic look at the state of the union for tactics and conversational technology grouped under the broad heading of ‘AI’ in healthcare and life sciences. As the customer journey in pharma and life sciences has evolved significantly over the last year, hear from experts on how to best equip your team with the right tools to engage patients, healthcare providers, and consumers where they are with the right message - and on the right device.

We’ll discuss and demystify how conversational AI goes beyond the bot to help pharma and life science companies improve access, affordability, and adherence.


Speakers

Nathan Treloar

Co-Founder & President

Orbita

Nathan is President and Co-founder of Orbita. He’s a respected expert and frequent speaker on consumer and business trends in voice and conversational user experiences in healthcare, as well as search, text and data mining, content management, and knowledge management, and has advised hundreds of the world’s largest companies and government agencies on their applications. Previously, Nathan held key executive positions at FAST Search, Microsoft, RAMP, and Ektron.

Angela Criss

Product Manager, CVM Digital Health Marketing

The Janssen Pharmaceutical Companies of Johnson & Johnson

As the Product Manager, CVM Digital Health Marketing at The Janssen Pharmaceutical Companies of Johnson & Johnson, Angela is responsible for developing integrated digital health strategies, tactics, and partnership in support of CVM’s Key Account Marketing. Angela leads the exploration of uses of technology to improve population health, testing and scaling innovative approaches - and the execution of internal processes to address digital barriers to prescribing within the institutions.

Angelo Campano

Senior Vice President and Principal

OptimizeRx

Angelo has vast experience in innovation and leadership in EHR Workflow and Hub Services with deep expertise in strategy, implementation and optimization. He has imbedded himself as the innovator in product tool-sets for EHR platforms such as Epic and Meditech to EHR service providers such as Veeva, Apple, Amazon, Google and Demandbase.

Lynn O'Connor Vos

Global Healthcare Business Leader

VosHealth LLC

Lynn O’Connor Vos is a forward-thinking global healthcare marketing and communications leader known for building innovative businesses in support of the biotech and pharmaceutical industry. She is a recognized thought leader in the industry, with numerous publications in both the lay and industry press. Vos was chief executive officer of greyhealth group, a WPP-owned global health communications firm that grew from an independent domestic professional firm into a top 10 award-winning global enterprise with fully integrated, multi-channel offerings. Vos was also founder of Phase Five Communications, one of the first medical education firms to launch a novel pre-commercialization model that became the industry standard. In 2017, Vos joined the Muscular Dystrophy Association (MDA) as president and CEO. She led a major turnaround of the organization, transformed the mission and established high-growth funding streams by building collaborations with pharmaceutical and biotech companies. Currently, her firm Vos Health advises startups and healthcare companies to drive innovation, commercialization and business growth.

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